Conference Schedule-at-a-Glance

Below is the 2011 schedule-at-a-glance.

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Below is the schedule of all conference courses sorted by date and start time; educational tracks are identified in the far right column.

Click Seminar & Event Search for seminar descriptions.

Conference Program
sponsored by:

Legend:

BB = Builder Business	BT = Builder Technical	R = Retailer	SB = Service Business	ST = Service Technical		COMM = Commercial	MFG = Manufacturers
ABP = APSP Builder Program	ASP = APSP Service Program	G3 = Genesis 3 seminars	NPC = NPC Program	ALL = All		LD = Landscape Designer

DATE	TIME	CODE & COURSE NAME	INSTRUCTOR	TRACK
NOVEMBER 2	8:00 am - 9:30 am	WE01 - Renew, Revamp Your Retail Store on a Tight Budget	N. Tan	R
		WE02 - VGB Act: Staying Current - A Comprehensive Overview and Update	S. Barnes	ALL ASP
		WE03 - Understanding the Unique Challenges of Salt Water Pools Builds Loyal Customers	B. Harper	ST ASP
		WE04 - Pool/Spa Builders: Be an Internet Marketing Superstar!, Part 1	M. Sheridan	BB
		WE05 - Project Profiles - Integrating Water Elements into the Landscape Environment	E. Groft	G3 BT LD
		WE06 - How to Find and Work with a Good Landscape Architect or a Good Pool Contractor	B. Van Bower	G3 BT LD
		WE07 - The Four Elements of Design in the Pool Industry - An Overview	D. Tisherman	G3 BT LD
		WE08 - Advanced Hydraulics of Vanishing Edge and Perimeter Overflow Pools	R. Lacher	ABP BT
	9:45 am - 10:50 am	BPP - Builder Power Panel	L. Akins, J. Fausett, R. Lacher, P. Vinje	BT BB
		RPP - Retailer Power Panel	P. Johnson, M.Gohlke, C. Callanan	R
		SPP - Service Power Panel	S. Gorlin, D. Hawes	SB ST
	11:00 am - 5:00 pm	EXHIBITS OPEN
	12:00 pm - 5:00 pm	APSP Zone / Live Workshops and Classroom Presentation
	12:00 pm - 5:00 pm	Energy Efficiency & Green Pavilion Demonstrations
	12:30 pm	Propane Innovation Pavilion
	1:30 pm - 2:30 pm	WEFP - Certified Aquatic Energy Auditor Introduction
	2:30 pm	Propane Innovation Pavilion
	3:00 pm - 6:00 pm	NPC - National Plasterers Certification Program		NPC BT
	3:30 pm - 5:00 pm	WE09 - Romancing Your Retail Customers to Buy with Displays that Sell!	N. Tan	R
		WE10 - The Green Revolution	C. Centrella	ALL
		WE11 - Optimizing the Effectiveness of Halogen Sanitizers	M. Costanzo	ST ABP
		WE12 - Pool/Spa Builders: Be an Internet Marketing Superstar!, Part 2	M. Sheridan	BB
		WE13 - Understanding and Troubleshooting Chlorine Generators	S. Assam	ST ASP
		WE14 - Pool/Spa Service Company Best Practices	D. Hawes	SB ASP
		WE15 - Six Keys to Great Fiberglass Pool Installations	J. Hughes	BT
		WE16 - Build a Better Outdoor Kitchen	S. Cohen	ABP BT LD
		Genesis 3 Lifestyle Program	Stephen Ross Wine Cellars	G3
	5:30 pm - 7:30 pm	WEWP - Welcome Party
NOVEMBER 3	8:00 am - 9:15 am	TH01 - How to Hire and Train Employees for Retail Store and Service Department Success	M. Gohlke	R ASP
		TH02 - Solving the Top Four Pool Problems	K. Rigsby, Z. Hansen	ST ASP
		TH03 - Strategy Shift: Moving from Defense to the Offense	B. Koehn	ALL
		TH04 - Implementing Ozone as a Secondary Disinfection System in Public Swimming Venues	B. Hamil	COMM ASP
		TH05 - A Proper Sales Presentation - The Secret to Selling High End Projects	L. Akins	ABP BB LD
		TH06 - How the History of Water Affects Modern Pool Design	M. Holden	G3 BT LD
		TH07 - In-Floor Radiant Heat - Green and Profitable	M. Giovanone	BT
	8:00 am - 11:00 am	TH08 - Renovation and Remodeling of Existing Pools and Spas - Part A: Options and Design	D. Tisherman	G3 BT
		TH09 - The Beauty of the Edge - The Definitive, Internationally Acclaimed Vanishing Edge and Water in Transit Design	B. Van Bower	G3 BT
		TH10 - Increase Your Profits with Proper Pool/Spa Job Costing Techniques	J. Stokes	BB
	8:00 am - 12:00 pm	NPC - National Plasterers Certification Program		NPC BT
	9:00 am - 10:00 am	The Value of Manufacturers’ Agents		MFG
	9:30 am - 11:00 am	TH11 - E-Commerce Nuts and Bolts for Pool/Spa/Patio Retailers	L. Sellers, E. Rodeck	R
		TH12 - Human Tech, High Touch: Service Made Simple	B. Koehn	ALL
		TH13 - Benefits of Energy Efficiency Legislation and Building Codes	J. Farlow	BB
		TH14 - Hot Water Chemistry	W. Ivusich	ST ASP
		TH15 - Service Panel Discussion	J. Auringer, P. Angus, B. Dirks	SB ST ASP
		TH16 - Designing the Outdoor Living Room	R. Johnson	BT LD
		TH17 - Gunite and Shotcrete: All You Need to Know	R. Lacher	ABP BT
	11:00 am - 5:00 pm	EXHIBITS OPEN
	12:00 pm - 5:00 pm	APSP Zone / Live Workshops and Classroom Presentation
	12:00 pm - 5:00 pm	Energy Efficiency & Green Pavilion Demonstrations
	12:30 pm	Propane Innovation Pavilion
	12:45 pm - 1:45 pm	NPC - National Plasterers Certification Exam		NPC BT
	1:30 pm - 2:30 pm	THFP - Certified Aquatic Energy Auditor Introduction
	2:30 pm	Propane Innovation Pavilion
	4:30 pm - 6:30 pm	Saber BBQ & Beer Bash
	7:00 pm - 10:00 pm	Genesis 3 Family Reunion & Winemaker Dinner at Vintner Grill The Strip at Neiman Marcus [Fashion Show Mall]
NOVEMBER 4	8:00 am - 9:15 am	FR01 - Black Ink: Cash Flow Management Secrets Your Accountant Never Shared	T. Shay	R
		FR02 - Building A Customer Focused Company Culture	M. Kanagusuku, J. Carrillo	ALL
		FR03 - New Regulations and Codes the Pool Professional Needs to Know: Pool and Spa Accessibility Requirements (ADA), the International Swimming Pool and Spa Code and Areas of Regulation States are Exploring	S. Getzoff, J. Caden, J. Hatfield	BT ASP ABP
		FR04 - How to Work with Your Local Building Inspector for a Win-Win Relationship	L. Clifton, C. DiGiovanni	BB ABP
		FR05 - The Beauty of Glass Tile and Waterproofing Applications	D. Tisherman, J. Reed, G. Andrews	G3 BT
		FR06 - Profitable and Professional Pool Inspections	R. English	ABP BT
	8:00 am - 11:00 am	FR07 - Renovation an Remodeling of Existing Pools and Spas - Part B: Engineering and Construction	D. Peterson	G3 BT
		FR08 - An Inspirational Master Class on Designing and Building Naturalistic Water Features	A. Archer-Wills	G3 BT LD
	9:30 am - 11:00 am	FR09 - C.V.S. Marketing - Cause. Viral. Social.	T. Shay	R
		FR10 - Social Media Marketing - How to Become a Master to Increase Your Business	S. Causey	ALL
		FR11 - Selling Safety - More Pools/Spas = Safer Pools/Spas	M. Williams, M. Bella	BB ASP
		FR12 - Blame it on the Pool Technician: Avoiding Claims and Court	R. Arouesty	SB
		FR13 - Cutting Edge Hydraulics for Swimming Pools	D. Johnson	ABP BT
		FR14 - Vanishing Edge Pools: Problems and Solutions	L. Akins, R. Lacher	ABP BT
	11:00 am - 3:00 pm	EXHIBITS OPEN
	12:00 pm - 3:00 pm	APSP Zone / Live Workshops and Classroom Presentation
		Energy Efficiency & Green Pavilion Demonstrations
	12:30 pm	Propane Innovation Pavilion

ADDITIONAL EDUCATIONAL PROGRAMS

APSP BUILDERS INSTITUTE Presented by APSP Builders Council
SUNDAY, OCTOBER 30	8:00 am - 5:00 pm	BIC	APSP CBP Prep Course		BT
MONDAY, OCTOBER 31	8:00 am - 10:00 am	BI	Seeing Things Differently: Delivering a New Perspective with Pool Windows & Acrylic Panels	D. Wightman	BT
	10:15 am - 12:15 pm	BI	Incomparable After-Dark Visual Effects of Fire & Water	K. Doud	BT
	1:15 pm - 3:15 pm	BI	Bringing Fire to the People: Barbeques, Fireplaces & Outdoor Entertainment Systems	S. Cohen	BT
	3:30 pm - 5:30 pm	BI	Keeping Water Where It Belongs! A Pro’s Guide to Waterproofing	J. Werner	BT
TUESDAY, NOVEMBER 1	8:00 am - 9:45 am	BIT	Structure Your Marketing to Get the Leads That Others Don’t	B. Abbott	BB
	10:00 am - 11:45 am	BIT	Preparing for the Social Consumer: Social Media and Web Tools You Can Use Now	P. Vinje	BB
	1:00 pm - 2:30 pm	BIT	Why Sales People Fail at Selling Pools (Hint…It Is Not About Price)	B. Massey	BB
	2:45 pm - 4:00 pm	BIT	Selling & Winning: Battling the Low Bids of Cash-Paying Competitors	A. Smith	BB
	4:00 pm - 5:30 pm	BIT	Selling and Building the "Million Dollar Pool"	L. Akins	BB

APSP TECHNICAL SERVICE INSTITUTE *Presented by APSP Service Council*
SUNDAY, OCTOBER 30	8:00 am - 5:00 pm	TSC	APSP CSP Prep Course		ST
MONDAY, OCTOBER 31	8:00 am - 9:15 am	TSI	YOU: the official ADA Expert for Your Customers	J. Caden	ST
	9:30 am - 10:45 am	TSI	Demystifying the Chemistry of Salt Water Chlorine Generation	G. Brown	ST
	10:45 am - 12:00 pm	TSI	Selecting, Installing & Maintaining Salt Water Chorine Generators	J. Naquin	ST
	1:00 pm - 2:30 pm	TSI	Stains: What are they? Where did they come from?	B. Dierks	ST
	2:45 pm - 4:00 pm	TSI	Traditional Start-Up for Plaster and Other Finishes	G. Garrett	ST
	4:00 pm - 5:15 pm	TSI	Start-Up for Fiberglass and Vinyl Liner Pools	T. Johnson	ST
TUESDAY, NOVEMBER 1	8:00 am - 11:15 am	TST	OSHA Safety Training for Technicians	J. Karamanol	ST
	11:15 am - 1:00 pm	TST	Lunch and Behind the Scenes Tour of the Mandalay Bay Shark Reef		ST
	1:00 pm - 2:30 pm	TST	Myths of Metal Staining	D. Chapman	ST
	2:45 pm - 4:00 pm	TST	Acid Start-Up for Plaster and Other Finishes	C. Romero, K. Kostka	ST
	4:00 pm - 5:15 pm	TST	Bicarbonate Start-Up for Plaster and Other Finishes	K. Skinner	ST

GENESIS 3 CONSTRUCTION & DESIGN SCHOOLS *Presented by Genesis 3 Design Group*
SUNDAY, OCTOBER 30	1:00 pm - 5:00 pm	G301	Design Communication - Measured Perspective	L. Drasin	G3 BT
		G302	20th Century Architecture	M. Holden	G3 BT
		G303	Advanced Fluid Engineering	D. Peterson	G3 BT
		G304	3-Dimensional Computer Drawing - Part II, A Study in Color, Light and Layout with Markers	D. Tisherman	G3 BT
MONDAY, OCTOBER 31	8:00 am - 5:00 pm	G301	Design Communication - Measured Perspective	L. Drasin	G3 BT
		G302	20th Century Architecture	M. Holden	G3 BT
		G303	Advanced Fluid Engineering	D. Peterson	G3 BT
		G304	3-Dimensional Computer Drawing - Part II, A Study in Color, Light and Layout with Markers	D. Tisherman	G3 BT
TUESDAY, NOVEMBER 1	8:00 am - 5:00 pm	G301	Design Communication - Measured Perspective	L. Drasin	G3 BT
		G302	20th Century Architecture	M. Holden	G3 BT
		G303	Advanced Fluid Engineering	D. Peterson	G3 BT
		G304	3-Dimensional Computer Drawing - Part II, A Study in Color, Light and Layout with Markers	D. Tisherman	G3 BT

CERTIFIED POOL-SPA OPERATOR® [CPO®] BASIC COURSE
SUNDAY, OCTOBER 30	5:00 pm - 8:00 pm	CPO	Certified Pool-Spa Operator® [CPO®] Basic Course, Part 1
MONDAY, OCTOBER 31	7:30 am - 6:30 pm	CPO	Certified Pool-Spa Operator® [CPO®] Basic Course, Part 2
TUESDAY, NOVEMBER 1	7:30 am - 6:30 pm	CPO	Certified Pool-Spa Operator® [CPO®] Basic Course, Part 3

NATIONAL PLASTERERS COUNCIL START-UP CERTIFICATION PROGRAM Presented by the National Plasterers Council
WEDNESDAY, NOVEMBER 2	3:00 pm - 6:00 pm	NPC	National Plasterers Council Start-Up Certification Program	G. Garrett	NPC BT
THURSDAY, NOVEMBER 3	8:00 am - 12:00 pm	NPC	National Plasterers Council Start-Up Certification Program	G. Garrett	NPC BT
THURSDAY, NOVEMBER 3	12:45 pm -1:45 pm	NPC	National Plasterers Council Start-Up Certification Exam NPC		NPC BT

Need more information? Feel free to contact these associations with any questions you might have.
CPO - 775.786.5085
NPC - 941.764.6050
APSP - 703.838.0083
Genesis 3 - 877.513.5800

Speakers and times subject to change without notice.

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