Attendee Demographics
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2011 Total Attendance: 9,717*
*a 5% increase over the 2010 show
Business classification:
Products/services used/bought/interested in:
-- 41% Retailers
-- 31% Barbecues / Accessories / Patio Heaters / Islands
-- 40% Builders / Installers / Contractors
-- 18% Business Services
-- 19% Service / Maintenance
-- 21% Casual Furniture & Decor
-- 44% Chemicals
Markets served:
-- 35% Cleaning & Maintenance
-- 61% Residential
-- 27% Construction Materials
-- 39% Commercial
-- 39% Covers & Equipment - Pool / Spa
-- 22% Decking & Fencing Material
Job Titles:
-- 50% Equipment - Pool / Spa
-- 49% Owner / CEO / President
-- 14% Fitness / Disability Equipment
-- 20% Sales / Marketing
-- 16% Garden Accessories / Landscaping
-- 13% Vice President / Executive Management
-- 19% Gazebos / Enclosures
-- 18% Other
-- 21% Green / Eco-Friendly
-- 33% Hot Tubs - Aboveground / Portable
Decision-Maker:
-- 24% Hot Tubs - Inground
-- 82% Yes
-- 24% Ladders / Slides / Diving Boards
-- 18% No
-- 18% Leak
-- 34% Lighting
Annual sales:
-- 20% Liners
-- 33% $1,000,000 - $4,999,999
-- 10% Magazine / Associations
-- 18% $500,000 - $999,999
-- 19% Outdoor Appliances / Fixtures
-- 16% $10,000,000+
-- 26% Pools - Aboveground / Onground
-- 13% $0 - $249,999
-- 28% Pools - Inground
-- 10% $250,000 - $499,999
-- 34% Pool Materials
-- 10% $5,000,000 - $9,999,999
-- 48% Pool / Spa Accessories
-- 42% Pumps / Heaters
First-time attendee:
-- 21% Recreation Products
-- 69% No
-- 26% Safety Devices & Equipment
-- 31% Yes
-- 16% Saunas / Tanning Beds
-- 21% Tile
-- 25% Toys / Games / Floats - Pool
-- 30% Water Features / Fountains / Ponds
Click here for a printable version of the demographics.
Solicitation of business by anyone who is not an official show exhibitor is strictly prohibited. Show Management takes this matter very seriously, and any individual who violates this rule will be asked to leave the show venue immediately without the right to receive any refund of fees.
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