For immediate release
Kim Rogers
Hanley Wood Exhibitions
KRogers@HanleyWood.com
972.536.6353
APSP BUILDERS INSTITUTE TO HIGHLIGHT THE 2011 INTERNATIONAL POOL | SPA | PATIO EXPO
DALLAS – September 7, 2011 – Offering an outstanding experience to meet the specific needs of advanced pool/spa builders, the Association of Pool & Spa Professionals (APSP) will offer its flagship educational programs prior to the 2011 Int’l Pool | Spa | Patio Expo. Making up part of the APSP Career Institute, these programs are the centerpiece of the Expo’s stellar line-up of educational offerings.
Presented by the APSP Builders Council, the APSP Builders Institute is an intense two-day program of seminars designed to be a transformational learning experience that will challenge the way attendees think and help them perform at the top of their game.
“The first day is all about the WOW factor and creating unforgettable, unrivaled pool and spa projects by implementing acrylic windows, after dark visual effects, unique waterproofing techniques and more,” said Bill Weber, President and CEO of APSP, the show’s official sponsor. “The second day will help you focus your business strategy to get more leads, win more bids and discover new ways to communicate with and market to your customers.”
Classes on Monday, October 31, include, “Seeing Things Differently: Delivering a New Perspective with Pool Windows & Acrylic Panels,” “Incomparable After-Dark Visual Effects of Fire & Water,” “Bringing Fire to the People: Barbeques, Fireplaces & Outdoor Entertainment Systems,” and “Keeping Water Where It Belongs! A Pro’s Guide to Waterproofing.”
Classes on Tuesday, November 1, include, “Structure Your Marketing to Get the Leads That Others Don’t,” “Preparing for the Social Consumer: Social Media and Web Tools You Can Use Now,” “Why Sales People Fail at Selling Pools (Hint…It Is Not About Price),” “Selling & Winning: Battling the Low Bids of Cash-Paying Competitors,” and “Selling and Building a ‘Million Dollar Pool.’”
Builders Institute speakers include Dennis Wightman, Kevin Doud, Scott Cohen, Jerry Werner, Brett Abbott, Pam Vinje, Brad Massey, Alan Smith, and Lew Akins.
For attendees wanting even more of a comprehensive professional development experience, the three-day APSP Builders Institute + CBP Prep Course offers the APSP Builders Institute plus the CBP Certified Builder Professional® Certification Prep Course and Exam, leading to the highest level of pool builder professional certification in the industry.
While anyone can participate in the Builders Institute, attendees must have five or more years of industry experience and 24 hours of continuing education credits to qualify to take the CBP exam and prep course. The program requirements are fully outlined in the APSP CBP application package which can be downloaded at www.PoolSpaPatio.com/attendee. The 21 hours of continuing education hours earned by attending the Exam Prep Course and Builders Institute may be applied toward meeting the 24-hour continuing education requirement for the exam.
Registration Packages
The APSP Career Institute packages are ticketed events and seating is limited, so early registration is encouraged to ensure access to the program.
The APSP Builders Institute + CBP Prep Course includes admission to the two-day Institute, the CBP Prep Course and the CBP Exam [if qualified]. Attendees will also receive the APSP Builders Manual, 3rd Edition, a Super Pass, admission to the Expo, one of the three Power Panels, the Welcome Party at LAX, the APSP Live Workshops and the Saber BBQ & Beer Bash. Advance prices are $950 for APSP members and $1,450 for non-members.
The Builders Institute Monday/Tuesday Pass includes admission to the two-day program and a Super Pass, as well as admission to the Expo, one of the three Power Panels, the Welcome Party at LAX, the APSP Live Workshops and the Saber BBQ & Beer Bash. Advance prices are $700 for APSP members and $800 for non-members.
The Builders Institute Tuesday Pass includes admission to the one-day program and a Super Pass, as well as admission to the Expo, one of the three Power Panels, the Welcome Party at LAX, the APSP Live Workshops and the Saber BBQ & Beer Bash. Advance prices are $450 for APSP members and $550 for non-members.
To register for these programs, attendees should visit www.PoolSpaPatio.com/attendee, where program schedules and additional information is posted. Discounted registration rates are available through September 20, 2011. For more information, please call 972.536.6350 or 888.869.8522.
The 2011 Int’l Pool | Patio | Spa Expo will be held November 2-4, in the Bayside Halls at the Mandalay Bay Convention Center in Las Vegas, Nevada USA.
For information about the Int’l Pool | Spa | Patio Expo, visit www.PoolSpaPatio.com/attendee or call 972.536.6350 or 888.869.8522. Additional information about the show can be found on Facebook at www.facebook.com/PoolSpaPatioExpo, LinkedIn at www.linkedin.com/groups?gid=1963264 and Twitter www.twitter.com/PoolSpaPatio. Twitter users can follow the show using #PoolSpaPatio or @PoolSpaPatio.
About Int’l Pool | Spa | Patio Expo
Rebranded in 2008 as the Int’l Pool | Spa | Patio Expo, the show is made up of the former Int’l Pool & Spa Expo, Backyard Living Expo and AQUA Shows. 500+ exhibiting companies will fill 1,200+ booths and draw 9,300+ attendees. Show highlights include 76 educational seminars, the Product Showcase, Energy Efficiency & Green Pavilion, Backyard Living Pavilion, Genesis 3 Pavilion, Live Workshops and Exhibitor Product Clinics. Ranked #185 in the 2010 TSNN 250 US Trade Shows list, the show is owned/ produced by Hanley Wood Exhibitions, a division of Hanley Wood LLC. Sponsors include the Association of Pool & Spa Professionals (APSP) and Pool & Spa News. The show is endorsed by the Genesis 3 Design Group.
About Hanley Wood
Hanley Wood is comprised of four platforms: Business Media, which publishes more than 30 magazines, featuring Builder, Remodeling and Architect magazine, along with related Web sites, e-newsletters, and conferences; Exhibitions, which produces marquee events such as World of Concrete, bringing residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers, and also manages events in other industries; Market Intelligence, which collects and aggregates proprietary data sets that capture hundreds of pieces of profile and material information about housing developments in more than 75 housing markets; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients. Visit www.hanleywood.com.
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