For immediate release
Kim Rogers
Hanley Wood Exhibitions
KRogers@HanleyWood.com
972.536.6353
INTERNATIONAL POOL | SPA | PATIO EXPO AND POOL & SPA NEWS LAUNCH INAUGURAL VIRTUAL CONFERENCE
DALLAS – August 16, 2011 – The Int’l Pool | Spa | Patio Expo and Pool & Spa News have joined forces to launch its first ever virtual conference, "Thriving in Today's Pool Economy: Grow | Protect | Profit."
Free to attendees, this inaugural Virtual Conference features a series of eight on-demand sessions covering the three specific areas of interest: “Growing Your Business,” “Protecting Your Assets,” and “Profiting from Emerging Markets.”
Providing the practical knowledge and tools needed to succeed in today's challenging economy, classes include “Supercharge Your Marketing & Advertising Strategies,” “Identify, Target & Capture the New Customer,” “Drum Up Business with User-Generated Websites,” “Write a Contract that Protects Your Company,” "Choose an Insurance Policy that Protects You & Your Company," "Avoid Entrapment, Drowning & Diving Lawsuits on Existing Projects," "Profit from Green Energy: The Sales & Installation of Solar Products," and "Rev Up Your Renovation Sales."
“Pool, spa and backyard professionals worldwide will have the ability to gain insight into pool/spa industry trends and best practices through this innovative online event,” said Lindsay Roberts, Director of the Expo. “The Virtual Conference is now live and will be available online through November 23, 2011, at 9:00 am EST.”
Sharing their insights of the pool market today, sessions will be presented by industry experts, researchers and veterans including Tom Shay, President of Profits Plus; Beverly Koehn, President of Beverly Koehn & Associates; Todd Bairstow, Co-founder of Keyword Connects; Mark Stapke, Partner of Michelman & Robinson, LLP; Ray Arouesty, President of Arrow Insurance Service; Michael Haggard, Partner of Haggard Law Firm; Monica Kennedy, President of Elite Solar Service; John Kennedy, Head of Construction of Elite Solar Services and Brian Claffey, Vice President of Claffey Pools.
“Pool & Spa News and the Int’l Pool | Spa | Patio Expo are dedicated to providing top-notch educational opportunities to our subscribers and attendees, respectively,” said Dick Coleman, Publisher of Pool & Spa News. “By utilizing the virtual conference platform, participants are able to gain knowledge right from the comfort of their home or office.”
To preview the complete agenda, line-up of speakers and to register, please visit www.PoolandSpaEducation.com.
The Virtual Conference is sponsored by San Juan Pools, who will be exhibiting in booths #2212 and #2414 at the 2011 Int’l Pool | Spa | Patio Expo, November 2-4, in the Bayside Halls at the Mandalay Bay Convention Center in Las Vegas, Nevada USA.
For information about the Int’l Pool | Spa | Patio Expo, please visit www.PoolSpaPatio.com/attendee or call 972.536.6350 or 888.869.8522. Additional show information can be found on Facebook at www.facebook.com/PoolSpaPatioExpo, LinkedIn at www.linkedin.com/groups?gid=1963264 and Twitter www.twitter.com/PoolSpaPatio. Twitter users can follow the show using #PoolSpaPatio or @PoolSpaPatio.
About Int’l Pool | Spa | Patio Expo
Rebranded in 2008 as the Int’l Pool | Spa | Patio Expo, the show is made up of the former Int’l Pool & Spa Expo, Backyard Living Expo and AQUA Shows. 500+ exhibiting companies will fill 1,200+ booths and draw 9,300+ attendees. Show highlights include 76 educational seminars, the Product Showcase, Energy Efficiency & Green Pavilion, Backyard Living Pavilion, Genesis 3 Pavilion, Live Workshops and Exhibitor Product Clinics. Ranked #185 in the 2010 TSNN 250 US Trade Shows list, the show is owned/ produced by Hanley Wood Exhibitions, a division of Hanley Wood LLC. Sponsors include the Association of Pool & Spa Professionals (APSP), Pool & Spa News. The show is endorsed by the Genesis 3 Design Group.
About Pool & Spa News
Pool & Spa News is the premier information source of hot product information, insightful marketing and management tips, and top-notch design ideas for professionals in the pool and spa industry. Pool & Spa News reaches 16,000 of the industry's top decision makers — the builders, retailers and service techs that purchase, specify and recommend products. The magazine has won more than 10 awards for outstanding journalism, including prestigious Jesse H. Neal Award.
About Hanley Wood
Hanley Wood is comprised of four platforms: Business Media, which publishes more than 30 magazines, featuring Builder, Remodeling and Architect magazine, along with related Web sites, e-newsletters, and conferences; Exhibitions, which produces marquee events such as World of Concrete, bringing residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers, and also manages events in other industries; Market Intelligence, which collects and aggregates proprietary data sets that capture hundreds of pieces of profile and material information about housing developments in more than 75 housing markets; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients. Visit www.hanleywood.com.
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