For immediate release Shelby Hausler DALLAS – October 6, 2009 – Hanley Wood Exhibitions announced the launch of a new message application today: an e-mail center called ‘Your Message Center.’ Marquee features of the e-mail application include the ability to save searches, build and send custom HTML e-mails through hanleywoodCONNECT, Hanley Wood’s recently re-branded social networking system. The application is accessible through ConnectionPOINT, Hanley Wood’s customizable online portal system for exhibitors and attendees. Your Message Center is a central location where exhibitors and attendees can read, write, send, archive and/or delete messages received across all Hanley Wood Exhibitions’ events. Because it is a global product, Your Message Center is available beyond the traditional show cycle, which aligns it well with Hanley Wood’s new initiative to extend the life of all face-to-face events throughout the year. Your Message Center is available for use by attendees and exhibitors and can be found on the International Pool l Spa l Patio Expo’s web site at www.PoolSpaPatio.com. Hanley Wood Exhibitions plans to roll out these new products across all its shows over the next few weeks. “Hanley Wood Exhibitions continues to be technological pioneers for the tradeshow industry,” stated Nicole Buraglio, Director of e-Media, Hanley Wood Exhibitions. Previously within hanleywoodCONNECT, exhibitors were limited to sending e-mails to attendees individually, and this functionality (individual e-mails) still exists. Exhibitors can now choose to send personalized messages either to individual attendees or can search demographic criteria and send an e-mail to a specific group. Currently, attendees are still limited to sending individual e-mails to exhibitors. Hmail, the e-mails generated through Your Message Center, feature a custom e-mail building ‘wizard’ which walks exhibitors through the step-by-step process of creating and sending unique e-mails. Exhibitors choose from either a complimentary text only template or an upgraded template containing image capabilities available for purchase via hanleywoodCONNECT. Exhibitors also have the opportunity to purchase additional e-mails and instantly use them, through the new application. Further integrating Hmail with hanleywoodCONNECT is a new functionality allowing exhibitors to search and save groups of attendees based on selected demographics. Exhibitors can save large groups or hand-pick attendees to e-mail on an individual basis. “The creation of Your Message Center is a win, both for our event participants and the industry. Not only are we facilitating communication beyond the traditional show cycle, we are doing so in an unobtrusive method that preserves the integrity of our own e-mail communications,” continued Buraglio. About hanleywoodCONNECT hanleywoodCONNECT, which is provided on each Hanley Wood Exhibitions tradeshow, is part of a value-add program for both exhibitors and attendees. About Hanley Wood Founded in 1976, Hanley Wood is one of the ten largest B-to-B media companies in the United States. Hanley Wood is owned by affiliates of JPMorgan Partners, which uses CCMP Capital Advisors to manage this investment. ###
Hanley Wood Exhibitions
972.536.6458
shausler@hanleywood.com
‘Your Message Center’ Debuts Within ConnectionPOINT
hanleywoodCONNECT is Hanley Wood’s proprietary social networking system, which allows exhibitors and attendees of its events to ‘find’ each other online and communicate before, during and after the show. Exhibitors and attendees are initially matched based on products and services. They are then able to narrow their searches and mine Hanley Wood Exhibitions’ data to find specific audiences or suppliers. hanleywoodCONNECT features include product searches, education session searches and bulk/one-to-one e-mail and appointment request capabilities. A variety of promotional opportunities are also available, such as web banners, lead-generation programs, widgets, webinars, keywords, product categories and much, much more.
Hanley Wood, LLC is the premier media company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America’s leading publisher of home plans. Hanley Wood Exhibitions [Dallas] conducts events serving the industry’s strongest market segments, including World of Concrete, one of the top 20 trade show events in the country.