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Content marketing has become a great strategy to help companies establish a positive brand reputation, attract new customers and generate more sales.
This study provides valuable insight into how industry professionals research and make purchasing decisions, the types of content they rely on for information, and how they perceive content marketing in today's marketplace.
With these details, you can plan your own content marketing strategy and improve customer engagement with your brand and products to increase sales, generate new leads and become more competitive.
● Content Types & Source Used Most Heavily
● Content Perceptions & Preferences
● Purchasing Decision Details
● Industry Events: Preparation & Attendance Insights