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PSP/Deck Expo Reunites the Industry in Dallas

December 9, 2021 | For Immediate Release

 

The premier event for pool, spa, patio, decking, and outdoor living professionals brought colleagues together to reconnect and conduct business in-person

Dallas, Texas (December 9, 2021) – The International Pool | Spa | Patio Expo, co-located with Deck Expo (PSP/Deck Expo), by Informa Markets, was thrilled to
reunite the industry for its first in-person event since November 2019. Thousands of professionals gathered in Dallas to connect and engage with their
peers, discover the latest products and technology, and learn from top industry experts.

The event is the first in-person co-location of PSP Expo and Deck Expo. PSP/Deck Expo is sponsored by two associations in the outdoor living space: the
Pool & Hot Tub Alliance (PHTA) and the North American Decking and Railing Association (NADRA).  

Thousands of members (10,481) from the pool, spa, patio, decking and outdoor living community attended PSP/Deck Expo to connect, see innovations, grow
their business, and expand their network of peers.

What an extraordinary event it was – uniting the vendors who have the latest tech with the builders, retailers, and service techs who are creating amazing outdoor spaces for their clients. That we were live and in-person is just a perfect way to cap the year. We hope everyone returned home with the latest knowledge, some great leads, and renewed energy as we dive into 2022.

“Attendee and exhibitor enthusiasm was evident at this year’s event, and
proof that the industry was ready to be back together in person, for
connections, innovations, and growth,” said Ray Giovine, group director at
Informa Markets, which is the parent company of PSP/Deck Expo.

Giovine said that the show’s location in Dallas - centrally located in the U.S. and in a state with a large pool market, helped to drive attendance.

“What an extraordinary event it was – uniting the vendors who have the latest tech with the builders, retailers, and service techs who are creating amazing outdoor spaces for their clients,” Giovine continued. “That we were live and in-person is just a perfect way to cap the year. We hope everyone returned home with the latest knowledge, some great leads, and renewed energy as we dive into 2022.”

Attendees covering the entire spectrum of the industry explored 100,800 square feet of exhibit space during the three-day event. More than 350 vendors displayed the latest products, services, and technology for the pool, spa, patio, outdoor living and decking industries, including notable companies such as Hayward Pool Products,
Fluidra, and Versatex. 

"After a long but successful year for us and our industry as a whole, it was great to come together in person and see many of our customers face-to-face again,” said Brad Parker, Vice President, Marketing at Fluidra.

PSP/Deck Expo 2021 brought new measures and education to enhance the attendee experience, in addition to restoring special events from previous years. The Keynote, which had not occurred in a few years, returned and featured two icons of the aquatics industry: Dr. Wallace “J” Nichols and Olympian Rowdy Gaines. Also, the BBQ Bash wrapped up the second day of the event, and Deck Workshops made their debut as a Show Floor Education area.

After a long but successful year for us and our industry as a whole, it was great to come together in person and see many of our customers face-to-face again.

“Our goal at this year’s Pool | Spa | Patio Expo was to create awareness of our robust offerings of programs and ways that PHTA supports our members and the
industry as a whole,” said Pool & Hot Tub Alliance President and CEO Sabeena Hickman, CAE. “We had a productive week with our committees and councils and recruited over 30 new members, provided valuable training to over 500 industry professionals, and showed the industry all PHTA has to deliver.  We value the partnership with Informa and appreciate all they did to launch such a successful event for our industry.” 

Besides a robust expo hall and more than 100 education opportunities during the week, event highlights included:  

  • Keynote 
  • Grill + Chill Area 
  • Deck Education 
  • BBQ Bash
  • Welcome Party
  • Product Showcase
  • Pool Prize Party
  • Million Dollar Pool Design Challenge 
  • Various Special Events from Event Partners 

NADRA Executive Vice President Michael Beaudry was ecstatic to return to in-person and bring the outdoor living associations together. 

“The vendors we talked to were thrilled to be in Dallas, to see their customers, and to display new products,” he said. “It came down to engagement – conversations were happening, connections were being made, and attendees were learning. There is so much momentum going into next year – everyone is so well set up to have great success in 2022.”

In the Expo Hall, one attendee favorite was the Product Showcase. Vendors submitted their new technologies as part of a contest for attendee voting. With 26 products submitted, the winners were:

Best in Show
Product: Chlorine Genie
Vendor: Chlorine Genie

Best New Product – Spa Related
Product: CCW25 AOP Spa System
Vendor: Clear Comfort

Best New Product – Service Industry
Product: Ultimate Pool Tools 3X17/Hyperpole
Vendor: Ultimate Pool Tools

Best New Product – Outdoor Living
Product: SwamCam
Vendor: SwamCam

Best New Product – Equipment Pad
Product: Hayward Universal HC Series Dual-Fuel Technology Gas Pool Heater
Vendor: Hayward

Best New Product – Pool Construction
Product: Modular Tile for Tabletop
Vendor: Meridian Tile

The PSP/Deck Expo actively collaborates across the entire pool, spa, backyard, and decking industries to provide participants the most comprehensive array of networking, education, and technology available. The Pool & Hot Tub Alliance (PHTA) is the official Show Sponsor, GENESIS® is the official Show Endorser, Pool and Spa News (PSN) is the official Show Publication, and the North American Decking and Railing Association (NADRA) is the Deck Expo Show Sponsor. During the event, Pool & Spa Professional, the new digital media brand of the PSP/Deck Expo, was launched. Pool & Spa Professional provides backyard solutions for the builder, retail, and service professional. Both PSP/Deck Expo and P&S Pro are Informa Markets brands; P&S Pro can be viewed at www.poolspapro.com.

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About the International Pool | Spa | Patio Expo™, co-located with Deck Expo 
The International Pool | Spa | Patio Expo™, co-located with Deck Expo is where all segments of the industry (pool, spa, patio, decking, and outdoor living) gather to stay well-informed of the trends, market directions, and technology. The event offers industry professionals a large selection of educational sessions, an expo hall, and various networking opportunities. The event partners with The Pool & Hot Tub Alliance (PHTA) as the official Show Sponsor, GENESIS® as the official Show Endorser, Pool and Spa News (PSN) as the official Show Publication, and the North American Deck & Railing Association (NADRA) as the official Show Sponsor of Deck Expo. The event is owned and produced by Informa Markets. www.poolspapatio.com 

About Informa Markets 
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com 


MEDIA CONTACT:   
Megan Magaña 
Senior Marketing Manager, PSP/Deck Expo 
[email protected]