PSP/Deck+ is a NEW Hybrid Event from PSP/Deck Expo
If you attended the live event, you're already in for the hybrid event
Highlights of this hybrid version include:
How it Works: Matchmaking/Networking
The Live Event and the Hybrid Event will both have a matchmaking component, managed by the same platform. You can search for manufacturers and arrange for on-site meetings. And if you miss one, you'll automatically have the opportunity for a make-up meeting at the hybrid event.
These make-up meetings take place online.
The hybrid event features a mix of the best education from the LIVE event, plus all-new education. All sessions will be available on-demand for 30 days post-event. Some sessions of PSP/Deck+ will be live, and some will be pre-recorded.
Who is the hybrid event for?
Keynote: It’s a Water-full Life
Kick-off PSP/Deck Expo with inspiration from two icons in the aquatics industry: Wallace J. Nichols, author of Blue Mind, and Rowdy Gaines, a former competitive swimmer, U.S. Olympic Hall of Fame member, three-time Olympic gold medalist, and member of the International Swimming Hall of Fame.
“Leading a Water-full life” has both mental and physical benefits. Wallace will start by exploring why humans are drawn to the water and how water can set our minds and bodies at ease. The start to the 2020s has taught us a thing or two about what our bodies and minds are capable of emotionally, socially, and physically. People have instinctively responded by spending more time near water, finding restoration in pools, tubs, spas, lakes, rivers, and oceans. Over the past decade, science has clarified the vast health benefits of water. Water can’t fix all of our problems, but it can help make us more cool, calm, creative, connected, and compassionate. From there, Rowdy will take the stage and share his story. While the three-time gold medalist, 11-time record holder, five-time world champion and Hall of Fame Inductee has had significant success, he is also an underdog who overcame adversity. From the 1980 boycott of the Summer Olympic Games to his personal battle with an autoimmune disease, which left him paralyzed for weeks. Through his perseverance and connection to water, Rowdy learned life lessons that you can apply to your business, such as taking risks, achieving excellence, and the importance of teamwork.
Start Time: 10:00 AM EST
Speakers: Rowdy Gaines, Wallace J. Nichols, Ph.D.
What’s Your Pink Pig? – How to Feed and Nurture Your Competitive Clout!
Marketing, service and creating a customer experience are all critical parts of any successful pool business. But what is it that really sets your company apart from the competition…in an unusual way, post crisis? When your customers talk about your business, what is the first thing they now say to describe your pool business? Discover simple things that you must do to cement your brand in your customers’ mind. Ask yourself, “Is my team part of my brand and how can I make that impression one that lasts and spreads? Learn how creating and marketing a “Contagious Experience” for your customers will drive them to your business the first time—and then encourage them to return and spread the word along the way.
Start Time: 11:00 AM EST
Speaker: Anne Obarski
Deck Stair Codes and Building Details
Numerous building code sections impact how deck stairs are designed and constructed. Maximum riser and minimum tread cuts are often the only elements scrutinized by code officials but other elements are just as critical. See how stringer heads are commonly attached, why they can be the weak link, and how mount stairways to the deck frame without overloading the rim joist or end joist they are attached to. Find out the span limits to stringer runs and height limits. And learn when and where guardrails and handrails are needed and the code governing them for stairs.
Topics Include:
- Stringer design and spans
- Attaching a stairway to the deck
- Attachment location limitations
- Independent support system
- Hardware for attaching stringers
- Stair Guard requirements
- Stabilizing guard posts
- Bracket
- Bolt
- Post/footing
- Footings for deck stairs
- Landings for stairways
Start Time: 1:00 PM EST
Speaker: Mike Guertin
Enhancing Your Digital Marketing After a Pandemic
- Fine-tuning your website for better engagement
- Increase Organic Traffic with Search Engine Optimization
- Reputation Management - How to respond and manage
- Sales Funnels to manage leads
- Fine-tuning your website for better engagement
- Increase Organic Traffic with Search Engine Optimization
- Reputation Management - How to respond and manage
- Sales Funnels to manage leads
Start Time: 2:00 PM EST
Speaker: Bruce Porter
12 Company-Crushing Killers That May Be Lurking Inside Your Business Right Now
There are 12 company-crushing killers that are potentially running loose inside your business right now. Called “The Deadly Dozen,” any one of them can cause your company to get stuck, stagnate, and even go out of business. This course will expose those revenue assassins, and give you the weapons to root out and destroy these enemies of profit and progress – before they destroy your company.
RESULTS - Attendees will learn how to:
- Create marketing that will cut through the clutter, and get your message noticed above all your competitors.
- Attract and engage your prospects in a way that lets your marketing do most of the selling for you, BEFORE your face-to-face meeting.
- Set up processes that strengthen the bonds with your customers, and keeps them referring few clients, and coming back for more.
- Control the growth and revenue of your business like a “Profit Faucet”.
Start Time: 10:00 AM EST
Speaker: Brett Lloyd Abbott / Pool Builder Marketing LLC
Industry Myths of Water Chemistry & Testing Revealed
This seminar that presents and discusses the most commonly held myths and errors concerning testing for pool/spa water and how to recognize and overcome these misrepresentations, resulting in increased credibility and optimum customer service.
Start Time: 11:00 AM EST
Speaker: Wayne Ivusich
Build A Great Place To Work That Attracts & Retains Top Talent
Today, more than ever, you must invest in an employee development program which includes a culture of teamwork, accountability, respect and performance combined with training, mentoring, coaching and ongoing opportunities for growth and promotion. By focusing on building a great place to work, you can find, attract, hire, develop, promote and retain top talent which will allow your company to prosper. Learn why people quit or leave, proven hiring tips and referral programs, and what encourages them to stay at your company including compensation, incentives, workload, clear job descriptions, responsibilities, motivation, communication, participation, training, and career promotion ladders.
Start Time: 1:00 PM EST
Speaker: George Hedley