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The content of this article was presented as an in-person session at International Pool | Spa | Patio Expo 2019 in New Orleans.
She had eyelashes and a face you couldn’t help to smile at! A Traeger representative asked if I was interested in their “pink pig?” You bet I was! As he told me about all the advantages of their grills, he also was aware that I was even more interested in what type of food items I could prepare on her.
However, I just had to ask one question. Who buys a pink pig grill? She is cute and certainly a conversation starter, but really, a pink pig?
His response: dealers!
He told me how dealers will roll her out in their parking lots, fire her up and offer hot dogs or brats or hamburgers to anyone who stops by. And why do they stop? Because they are driving nearby and catch an intoxicating whiff of something grilling, and ask, “Where is that coming from?”
The answer? It’s the pool store that has the “PINK PIG!” That is how the customer describes that pool store. They don’t talk about chemicals or noodles, or even customer service. Customers talk about their one unique item, their “pink pig.”
Traeger’s website states, “Our consumers are fiercely loyal and have a passion for our product.”
About the Author
Anne Obarski works with organizations who want to SPARK on purpose! Anne provides strategic “spark" ideas to the companies she privately coaches and speaks to. They see their repeat customers referring others along the way as a result of their enviable, repeatable, and remarkable, customer service. Contact her at email@example.com. Or visit her website.