The Solutions Center is a place to learn, connect, network and gather to discuss construction, design, engineering, business, and leadership. The world has changed and so has GENESIS®. Stop by the booth to meet the new GENESIS® and see what we have to offer your business.
Admission to two or three-day courses also includes a Conference Super Pass and Expo Hall admission.
C281: Construction School: Pool & Spa Remodeling
Friday, November 10 – Saturday, November 11 | 8:00 a.m. – 5:00 p.m.
Cost: $1,690 Member / $2,190 Non-Member (Early Bird) | Includes Super Pass
Turning the outdated into outstanding can be rewarding – but also frustrating as you build on an existing project. In this course, you will learn how to navigate real-life remodeling obstacles from the construction, engineering, and design points of view.
Learn how to troubleshoot existing problems, how to bond new materials to old, how to blend new trends to existing fixtures, and how to transform a space to give it that WOW factor.
Attendees will also gain insight on consulting with their remodel customers. Learn how to: assess the current pool, set expectations, incorporate your client’s vision, prioritize project needs vs wants, and how to expand your business with transformations that you’re proud of.
C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools
Friday, November 10 – Sunday, November 12 | 8:00 a.m. – 5:00 p.m.
Cost: $2,090 Member / $2,590 Non-Member (Early Bird) | Includes Super Pass
Topics covered include site analysis, introductory fluid engineering, geotechnical and structural engineering that includes a review of difficult sites, shotcrete, waterproofing, tile, interior finishes, coping, and concrete decking.
The course concludes with an interactive walkthrough of a complex project from start to finish. This program is designed to move each student through all phases of concrete pool construction in great detail.
This is a required course to become a Certified Builder Professional.
D180: Drawing for Professionals
Saturday, November 11 – Sunday, November 12 | 8:00 a.m. – 5:00 p.m.
Cost: $1,690 Member / $2,190 Non-Member (Early Bird) | Includes Super Pass
Drawing is a tool that you must have in order to effectively communicate with your clients. In this course, you will learn fundamental sketching, drawing, and drafting skills, along with how to read and layout plans. No previous drawing experience needed.
This is a required course to become a Certified Expert Pool Builder & Design Professional.
D211: Elements of Design
Saturday, November 11 – Sunday, November 12 | 8:00 a.m. – 5:00 p.m.
Cost: $1,690 Member / $2,190 Non-Member (Early Bird) | Includes Super Pass
Learn the fundamentals of superior design and how to lay out the different improvements in your pool, spa, or patio projects.
Once you have a good grasp of the fundamentals (in two parts: Elements of Design and the Principles of Design), you will learn how to apply them. You will start with short practice exercises and build up to a final project, creating a master plan that includes a pool and spa.
This is a required course to become a Certified Expert Pool Builder & Design Professional.
D231: Color Theory & its Application
Saturday, November 11 – Sunday, November 12 | 8:00 a.m. – 5:00 p.m.
Cost: $1,690 Member / $2,190 Non-Member (Early Bird) | Includes Super Pass
Looking through a magazine of pools, it is easy to find well-conceived plans that fail to unify the design with proper material and color selections.
Color is one of our basic means of communication and it influences our emotions, so it must be understood and controlled. In this course, you will learn the basic dynamics of color, its principles, fundamentals, its psychology, and how to apply color science to project design.
This is a required course to become a Certified Expert Pool Builder & Design Professional.
D250: How to Convert Design and Style into Sales
Sunday, November 12 | 8:00 a.m. – 5:00 p.m.
Cost: $799 Member / $1,299 Non-Member (Early Bird) | Includes Super Pass
Join this course and unlock the secrets to closing sales effectively. You will gain valuable insights on understanding design, speaking the right language, and delving into your client's mindset, all of which will significantly increase your conversion rate from leads to sales.
Learn how to assess and qualify clients, gauge their level of experience, and truly grasp their expectations. Discover strategies to optimize every step of the process, from the initial phone call and site visit to sketching ideas on-site and preparing for the final sale.
Through various scenarios and budgets, you will uncover the latest design buzzwords and phrases that will not only elevate your designs but also ensure greater success in your sales endeavors.
