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Retail Innovation Zone
The "Retail Store" of the Pool Spa Patio Expo Neighborhood
Learn ideas that improve the buying experience in your storefront which can be implemented today! The Retail Innovation Zone provide a real life stage on which to see retail best practices in action, with experts to walk you thought the benefits of these strategies.
Expanded in 2024! This mock retail store focuses on ideas and technology specific to the pool retail business:
- Space Design,
- Merchandising
- and balancing in store vs online retail experiences.
New this year will be 2 full days of programming and a networking event for retail store owners on “The Veranda”, a hang out space outside the “store”.
Access to the Retail Innovation Zone is included with an Expo Pass!
L.I.F.F.E
At the heart of our storefront is Lifestyle, Innovation, Fitness, Family, and Environment (L.I.F.F.E). We feel these values encapsulate the Pool & Spa industry, and by ensuring the practices we highlight in Retail Innovation Zone align with L.I.F.F.E, we know they will be successful when you take them back to your stores.
The Perfect Place to Learn How to Grow Your Retail Business
2024 Retail Innovation "RiZ" Talks
In 2024 we have expanded the Retail Innovation Zone to include "The Veranda" just outside of the "store". Here we will be hosting a series of educational programing presented by leaders in the retail space. Sessions will include:
- Digital Communications
- Inventory Management
- Autoship Programs
- Creating Store Culture
- Big TIcket Sales
- Loyalty Programs
- And Much More!
Full schedule to be released soon!
Want to Attend?
Shop for Suppliers/Products! Hear from the top industry experts!
See hands on demonstrations!
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