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Times are changing fast. Exhibiting costs are rising. Attendee and buyer behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received much more than an hour of exhibiting education, and don’t have a lot of time to seek it out.
PSP’s Exhibitor Success & ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.
Follow this proven-effective 5-step Exhibitor Success Program developed and refined over 30 years by America’s leading tradeshow productivity expert, Jefferson Davis of Competitive Edge. All PSP Expo exhibitors are encouraged to take advantage of these resources.
NEW LIVE!! PSP Expo New Exhibitor Web-Briefing: How to Have a Productive and Profitable Exhibiting Experience
Thursday, September 12, 2019 at 10:30 am - 11:30 am CST
Watch Replay | Download Workbook
Informa wants to make sure all new exhibiting companies have a productive and profitable experience. As part of our new exhibitor on-boarding program, we require all new exhibiting companies to participate in a special web-briefing to prepare for the show. Informa staff and tradeshow productivity expert, Jefferson Davis of Competitive Edge, share important information, “ins and outs” of exhibiting at PSP Expo and provide useful knowledge and exhibiting tools and resources critical to your company’s success.
NEW LIVE!! Secrets of the Aisles: How to Avoid the Biggest Mistakes Even Experienced Both Staffers Make
Thursday, September 26, 2019 at 10:30 am - 11:30 am CST
Registration Link: https://attendee.gotowebinar.com/register/3880247301841411074
“No matter how pretty your booth is or how great your products are, the single most important factor influencing perceptions of your brand is your people. It’s what they do or don’t do in that short window of opportunity with attendees that makes the difference.” says America’s leading tradeshow productivity expert, Jefferson Davis.
86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. Register yourself and your booth staff to attend this information rich web training session with America's leading exhibit staff trainer to gain perspectives and practical practices that will make your booth staff a competitive advantage.
NEW LIVE!! Inside YOUR Exhibiting Numbers: Budgeting, Managing Costs, Measuring & Reporting Exhibiting Performance, Value & ROI
Tuesday, October 15, 2019 2:00 pm - 2:45 pm Eastern
Registration Link: https://attendee.gotowebinar.com/register/4824587052612790786
Many exhibit and marketing managers are facing increased pressure from senior management to control costs and measure exhibiting ROI. And while everyone’s talking about ROI, very few are actually measuring it beyond the basics. Attend this insightful and practical exhibiting webinar to go inside the tradeshow numbers game and learn why, what and how to measure to report exhibiting performance, value and ROI. A “must-attend” event for every exhibitor wanting to measure and improve results.
Increasing Brand Visibility & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your IPSP Exhibit
View the Presentation By Date: 10 Weeks Before Show
Competition for attendees’ time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Effectively pre-marketing your exhibit is a “must do” to build your brand and get your fair share of qualified booth traffic. View the presentation to hear preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right IPSP Expo attendees.
Improving Tradeshow Lead Management for Higher Sales Conversion
View the Presentation By Date: 6 Weeks Before Show
“If ROI is the name of your exhibiting game, lead management is your playbook” says leading tradeshow productivity expert, Jefferson Davis. Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads negatively impacts your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. View this highly-informative presentation to learn insider secrets and best practices for quickly improving lead quality, capture and follow-up practices to achieve better ROI for your company.
Plan for Success:
Promote Your Participation:
Create an Effective Exhibit:
Prepare Your Staff:
Manage Your Leads:
Measure Your Performance & ROI:
The PSP Expo made arrangements with Jefferson Davis and his team of CTSM tradeshow experts to answer any exhibiting questions you may have. Please take advantage of this free service to get quick expert answers to your most pressing exhibiting questions and challenges. Submit your question now!