How to Market Your Booth

The International Pool | Spa | Patio Expo is committed to your success. Now that you've signed your booth contract, our job begins. 

We are dedicated to ensure a successful event to our exhibitors through numerous promotional campaigns to drive attendance. Additionally, we offer numerous free marketing opportunities to increase your exposure before, during, and after the event. These opportunities help drive buyers to your booth, increase your visibility, and help build your brand.


To enhance your exhibitor experience, the International Pool | Spa | Patio Expo has partnered with Feathr to offer this Customer Invitation Program as a FREE service to all exhibitors. Feathr is a complimentary marketing tool that allows you to easily invite customers and prospects by sending them a FREE Expo Pass (a $60 value) and/or a 15% discount on the educational Super Pass*.

 

Using the Feathr tool, you will gain access to:

• Your customized digital invitation
• Customized website banners
• One-click social sharing
• Email templates you can deploy to uploaded lists

The top 3 companies who refer the most verified registered attendees will win the following prizes:

  • 1st place: $1,000
  • 2nd place: $750
  • 3rd place: $500

 

*Discounts not applicable to Manufacturing Agents/Dealers, non-exhibiting Manufacturers/Distributors or Wholesalers registrations. Discounts apply to new registrations only; no refunds issued for pre-existing registrations.

New Product Introduction Program

One of the primary reasons attendees visit the International | Pool | Spa | Patio Expo is to see the latest products and innovations! We've designed the New Product Introduction program to give attendees the information they crave and get them excited to see your product at the show. 

Inclusion in the New Product Introduction program is FREE! Simply enter your product details online and we will promote your product on a dedicated webpage and in the mobile app. All submissions must be received by September 23 to be included in the show program. 

To qualify, your product, technology, equipment, or service must have been introduced to the market after November 1, 2018. An innovation to an existing product may be considered. All submissions are subject to approval by PSP Expo show management.

Specials & Booth Events


Specials & Booth Events, once approved by show management, will be published on the International Pool | Spa | Patio Expo website, distributed in a shared email blast to attendees, and published in the show program. 

There are three great ways to participate in Specials & booth Events:
1) Host an event at your booth
2) Offer a special show promotion or discount
3) Offer giveaways to attendees at your booth

Upload your Specials & Booth Events today! All submissions must be received by September 23 to be included in the show program. 

Website Banners

Promote your presence with a general web banner on your website or add it to your email signature to generate even more awareness.

Be sure to attach these web banners to your custom registration link to offer free expo to attend this year's event contact info@poolspapatio.com if you need your custom registration link. 

Did you know sponsorships can increase the attraction of your target audience at trade shows by 104%?

Sponsorships not only boost your brand exposure but help you meet your tradeshow marketing goals and increase your return on investment. You'll come back to the office with more leads, more recognition, and—ultimately—more sales.

Did you know sponsorships can increase the attraction of your target audience at trade shows by 104%?

Sponsorships not only boost your brand exposure but help you meet your tradeshow marketing goals and increase your return on investment. You'll come back to the office with more leads, more recognition, and—ultimately—more sales.