Marketing Checklist

After you've secured your booth space for PSP/Deck Expo, you may be wondering what's next? Here's a list of easy-to-implement ideas to help spread the word about your participation in the show this year.

Some of these ideas may seem pretty basic, and many are quick, easy to implement, and won't cost you a thing. By creating and following a trade show strategy prior to the show, you can generate tremendous ROI by securing a wealth of new business leads.

Marketing Questions?

Megan Magaña
Senior Marketing Manager
[email protected]

E-COMMUNICATIONS

Customer Invite Program
Show Management is proud to offer you a great, traffic-building opportunity at NO cost to you! Through the Feathr tool, you can send PDF invitations, customized website banners, one-click social sharing, and HTML email campaigns to all of your customers and prospects offering them FREE Expo Only admission or 10% off a conference package. This program will launch in late Summer 2022.
E-blast
Send an e-blast to your customers and prospects that contain your booth number, floor plan link, products and services you will be showing, and/or any show specials or new product announcements. Purchase an e-blast through PSP/Deck Expo to let the PSP/Deck Expo audience and share your show specials or product announcements.
Email Signature
Add your booth number under your email signature with a link to the registration page. Use your customized registration link that was included in your Exhibitor Toolkit.
Email Signature Button
Add a registration button under your email signature to encourage your customers to register for the show; use your customized registration link that was included in your Exhibitor Toolkit.
E-blast Contests
Send an email that contains an offer for a contest that awards the winners with various prizes – gift card, iPad, discount on your product, etc.
Brochure
Email a PDF of the PSP/Deck Expo attendee brochure to your customers and prospects. The digital brochure will be available in July 2022.
Website page
Create a special page on your website dedicated to your booth at the show. Include where your booth is located on the floor plan, products, and services you will be showing, any show specials, or new product announcements you will be making at the show. If you are presenting a workshop, clinic, or demo, include the title, date, time, description, and benefits.

Web Banner
Place a web banner on your website. Also, add to your LinkedIn and Facebook profile pages.

ADVERTISING

Reach new audiences through print and digital ads. PSP/Deck Expo offers many advertising and marketing solutions that can complement your marketing plan. Make sure to review the PSP/Deck Expo Sponsorship and Marketing Opportunities.

Advertisement
Purchase an ad in a trade publication that promotes your booth and link to registration.

PSP/Deck Expo Brochure and Show Program Ads
Purchase an ad in the Digital Pre-Show Planner or Show Program that promotes your booth.
Website and E-Newsletter Banner Ads
Purchase a banner ad on the PSP/Deck Expo website or in Pool & Spa Professional to promote your presence at the show.

DIRECT MAIL

VIP Invitation
Send a personal invitation to your customers and prospects about your booth. Keep it brief, but include your booth number and it would benefit them to come see you. Provide them with your Customer Invite promo code for a Free Expo Hall Pass.

Postcard
Create a postcard to mail to your customers and prospects about your booth.

Envelopes
Print or stamp a message about your booth on your company envelopes.

Invoices
Include booth number and information in communications you are already sending, such as invoices to customers.

SOCIAL MEDIA

Engage with your followers on social media by posting about your presence at PSP/Deck Expo. Include your booth number, share special offers or product announcements, and lists any events you will be hosting during the event. When you are at PSP/Deck Expo, share photos and live video of your booth.

Make sure to follow PSP/Deck Expo on social media and tag us in any of your posts - #PSPDeck2021 or #PSPDeckExpo

Facebook - www.facebook.com/PoolSpaPatioExpo
Twitter - www.twitter.com/PoolSpaPatio
LinkedIn - www.linkedin.com/company/psp-expo
Instagram - www.instagram.com/poolspapatioexpo
YouTube - www.youtube.com/c/PoolSpaPatioExpo

MEDIA RELATIONS

Press Release
Write a press release about exhibiting at the show and distribute it to the pool/spa/patio/decking/outdoor living media.
Press Conference
Introduce your company's products to the industry media in person by holding a press conference at the show; offer editors exclusive interviews with your company’s top executives.
Press Kit
Create an electronic press kit that includes company information, product photos, press releases, or marketing collateral; upload to your website.
Press Clips
Monitor the trade media to see if your company got any press; if so, email the articles to your customers and prospects.

SPECIAL EVENTS

Special Events
Generate on-site buzz by hosting a special event at the show.
Live Demonstrations
Host a demonstration of your product in your booth.

TELEMARKETING

Hold Message
Mention exhibiting at the show and your booth number in your telephone on-hold message.
Phone Calls
Call your best clients and prospects to personally invite them to the show and your booth.
Voice Mail Drops
Use a service to do voice mail drops to your customers letting them know about your presence at the show.
SMS Texting
Use a SMS Text messaging service to invite customers to the show and visit your booth.

MISCELLANEOUS

Show Specials
Take advantage of this FREE opportunity to promote your show specials to attendees! Show specials include discount on-site pricing, contests/giveaways, drawings, food samples, celebrity/ special guest appearances, and/or any other activity in your booth.

Coupon
Provide attendees a coupon that can be turned in at your booth for a free gift/promotional giveaway. Consider providing a premium gift targeted to your best customers or best potential prospects.
Discounts
For those who attend the show, provide special show pricing that will not be available at your business the following week.
Lead Retrieval
Send all the attendees who stopped by your booth an email AND a letter after the show to thank them for attending.
Photographer / Videographer
Oscar Einzig, the official photographer/videographer for the show, offers a variety of cost-effective imaging services that allows your company to obtain maximum exposure pre-show, on-site and post-show. The result is a simple and effective way to extend the sales cycle long after the show has ended.

The services enhance your marketing and sales efforts by creating compelling images about your product or service resulting in more customers and additional revenue to your company. Products can be delivered on show site, or within days after the event which allows your post-show marketing and sales efforts to start immediately, continuing the momentum generated at the show. A custom imaging program that meets your marketing/sales objectives can also be provided. Please refer to the order form in the Exhibitor Service Manual (ESM); contact Oscar Einzig at 800.638.0056.

Exhibitor Resources

Online Booth Contract

2021 Exhibitor Prospectus

2021 Floor Plan

Increase your ROI with Sponsorships

Meet Your Team

Contact us today to exhibit in the most important industry event of the year and the ONLY event to offer you more of what you need for your business and more than any other regional event.