Exhibitor Success & ROI Center

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification, and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.

The Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI. 

Here are some easy ways to find the information, answers, and solutions you need to stay ahead:

Live & Re-playable Exhibitor Webinar:

Increasing Brand Visibility & Driving Qualified Booth Traffic:
How to Attract Enough of the Right Attendees to Your PSP Expo Booth

Wednesday, August 23, 2017
2:00 pm-3:00 pm Eastern

Registration Link: https://attendee.gotowebinar.com/register/1244381465281988866

Competition for attendees’ time in the exhibit hall is fierce.  The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  Effectively pre-marketing your exhibit is a “must do” to build your brand and get your fair share of qualified booth traffic.  Register today to join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right PSP Expo attendees.

“How-to” Exhibiting Article Series

Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today.  Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

Useful White Papers & Best Practices

Exhibiting Glossary of Terms (PDF)

Tips for First-Time Exhibitors (PDF)

Green Tips for Exhibitors (PDF) 

Planning to Win - Exhibiting by Objective (PDF)

The Most Overlooked Key to Exhibiting Success (PDF)

Pre-show Frequently Asked Questions (PDF)

High Impact Preshow Marketing (PDF)

Staffing Your Booth for Success (PDF)

Post-Show Frequently Asked Questions (PDF)

Closed-Loop Lead Management (PDF)

Exhibit Measurement Made Easy (PDF)

Cost Saving Tips – Shipping, Transportation, Material Handling (PDF)

Material Handling Frequently Asked Questions (PDF)

14 Things to Tweet About at a Tradeshow (URL)

16 Powerful Stats on the Value of Trade Shows (URL) 

8 Ways to Stand Out at a Trade Show (URL)

A Guide to Using Social Media at Tradeshows (URL)

Face-to-Face Meetings Build Trust – and Your Brand (URL) 

Lost in Transportation (URL) 

Accounts A-K

Donovan Shanahan
donovan.shanahan@informa.com
+1 972-536-6387

Accounts L-Z

Joe Dewbre  
joe.dewbre@informa.com
+1 972-536-6326

Sales Manager

Steve Schlange
steve.schlange@informa.com
+1 972-536-6386