Exhibitor Success & ROI Center

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification, and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.

The Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI. 

Here are some easy ways to find the information, answers, and solutions you need to stay ahead:

White Paper of the Month

6 Simple Steps to Right-Size Your Exhibit for Maximum Productivity and Profit 
By Jefferson Davis, Competitive Edge

Click here to download the PDF

The size of your exhibit determines the number of staffers you can have on duty, and thereby controls the number of attendee interations your exhibit staff can execute. Learn the 6 Simples Steps to creating the right size formula for your exhibit.

Re-playable Exhibitor Webinar:

Increasing Brand Visibility & Driving Qualified Booth Traffic:
How to Attract Enough of the Right Attendees to Your PSP Expo Booth

View the recorded webinar here: https://youtu.be/Ik2S0OM-Snc

Click here to download the PDF handouts.

Competition for attendees’ time in the exhibit hall is fierce.  The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  Effectively pre-marketing your exhibit is a “must do” to build your brand and get your fair share of qualified booth traffic.  Register today to join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right PSP Expo attendees.

“How-to” Exhibiting Article Series

Accounts A-K

Donovan Shanahan
donovan.shanahan@informa.com
+1 972-536-6387

Accounts L-Z

Joe Dewbre  
joe.dewbre@informa.com
+1 972-536-6326

Sales Manager

Steve Schlange
steve.schlange@informa.com
+1 972-536-6386