Exhibitor Success & ROI Center

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification, and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.

The Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI. 

Here are some easy ways to find the information, answers, and solutions you need to stay ahead:

Re-Playable Exhibitor Webinar:

Improving Tradeshow Lead Management for Higher Sales Conversion

View the recorded webinar here.

“If ROI is the name of your exhibiting game, lead management is your playbook” says leading tradeshow productivity expert, Jefferson Davis.

Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads negatively impacts your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue.

Topics Include:

  • Exhibitor lead management challenge: shocking statistics on what is really happening with tradeshow leads
  • Formulas for calculating lead cost and revenue opportunity
  • Mathmatical formula for setting specific lead goals
  • How to customize your lead capture device to get more quality information
  • How to create an easy-to-apply lead grading system
  • Strategies for improving lead routing, lead follow-up and building accountability from sales and distribution channels to follow-up and report on lead progress and conversion.

White Papers of the Month

NEW! 

How to Capture Higher Quality Leads by Customizing Your Capture Device
By Jefferson Davis, Competitive Edge

Click here to download the PDF

Learn how to develop a very effective lead qualification and capture process that will dramatically improve the quality of your leads, encourage your sales team to want to follow-up more aggressively on the leads, and ultimately lead to greater exhibiting return on investment.

Preparing for Lead Follow-Up Before the Show
By Jefferson Davis, Competitive Edge

Click here to download the PDF

Learn five steps to help you develop a lead follow-up plan before your next show. 

Re-playable Exhibitor Webinar:

Increasing Brand Visibility & Driving Qualified Booth Traffic:
How to Attract Enough of the Right Attendees to Your PSP Expo Booth

View the recorded webinar here: https://youtu.be/Ik2S0OM-Snc

Click here to download the PDF handouts.

Competition for attendees’ time in the exhibit hall is fierce.  The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  Effectively pre-marketing your exhibit is a “must do” to build your brand and get your fair share of qualified booth traffic.  Register to join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right PSP Expo attendees.

“How-to” Exhibiting Article Series

Accounts A-K

Donovan Shanahan
donovan.shanahan@informa.com
+1 972-536-6387

Accounts L-Z

Joe Dewbre  
joe.dewbre@informa.com
+1 972-536-6326

Sales Manager

Steve Schlange
steve.schlange@informa.com
+1 972-536-6386