is part of the Global Exhibitions Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Solar, the Smarter Way to Heat a Pool
Wednesday, November 1 from 12:00 PM to 12:30 PM
Heating a pool with fossil-fuels is a luxury this planet can no longer afford. Each year tens of thousands of pool owners go solar, enjoying their pools longer and more comfortably thanks to free energy from the sun. Learn how to design, sell, and install solar heaters for residential and commercial pools.
Marketing Manager at Aquatherm Industries, Inc.
Success Beyond The Waterline: Using your Expertise to Drive Demand Outside of the Pool
Wednesday, November 1 from 1:00 PM to 1:30 PM
Learn to increase profits on your pool projects by creating environments that extend beyond the pool into complete outdoor living spaces. Help your clients grasp concepts like proper outdoor materials, lead times, and cost to translate their wants and needs into amplified sales and success. Taught by designer and landscape architect Christopher Anderson, you’ll learn to position yourself as an outdoor expert through concepts like furniture selection, umbrella pairing, and coordinating finishes, that in turn, maximize sales and increase your bottom line.
President at Ledge Lounger
Standing Out In an Oversaturated Marketing
Wednesday, November 1 from 2:30 PM to 3:00 PM
This session will help you understand the importance of branding your business for optimal exposure and "top of mind" awareness through all mediums. Leverage digital branding for message reinforcement and new customer acquisition and retention.
The Ugly Pool Guy at We Fix Ugly Pools
Pool and Hardscape Design and Estimating
Thursday, November 3 from 12:00 PM to 12:30 PM
Success in the pool business depends on the front line presentation of the product. The path to success for the designer and estimator is as the architect for the project. Everyone in the company depends on the sales team to develop the initial bond with the client and make sure it is costed out properly to maintain profitability.
Sol Soluciones, Inc.
Using Photos to Express Your Brand
Thursday, November 2 from 1:00 PM to 1:30 PM
Many businesses utilize images to tell their story. In the Aqua Industry, especially for builders, it is an essential element of marketing. Working with numerous builders across the country, Mary has found a disconnect between the imagery in their marketing and the message the companies are trying to portray. This session will provide insight on how best to use photos to express your brand, how to avoid copyright infringement, know what to do when your image is hijacked, learn the proper use of images in blogs, print and on-line marketing and avoid opening a Pandora’s Box in Google Images.
Mary Vail, MBA
Taking the Mystery out of Spot Etching
Thursday, November 2 from 2:30 PM to 3:00 PM
There is a lot of miss information circulating about spot etching. A phenomenon that occurs on many smooth troweled plastered pools and spas. We will teach and explain the microstructures and properties of cement in a simple to understand format. This course will leave the attendee able to explain, understand and prevent this spot etching issue.
Owner at Alan Smith Pool Plastering
Sales Tactics: Top Ten Tips for a Successful Follow Up
Friday, November 3 from 11:00 AM to 11:30 AM
This session will flow through a top 10 list- giving perspective from B2B and B2C standpoints while stressing the importance of H2H (Human to Human). Using conversational sales (not the ‘pushy-salesperson’ technique’), stressing the importance of the follow up time line and learning how to organize your prospect timelines are all an integral part of sales success. My top ten list will incorporate tips & tricks along with pool/spa industry focus.
Sales & Marketing Manager at SMP|Ultralift
It's what is under the hood of the grill that makes OUTDOOR FOOD FABULOUS. It's the culmination of food, conversation and DESIGN that makes Outdoor Living FABULOUS
Friday, November 3 from 11:45 AM to 12:15 PM
The difference between outdoor living and living outdoors FABULOUSLY is by design. The secret success of this rewarding lifestyle is to understand each and every family member's lifestyle indoors and portray some of that comfort level outdoors. Whether it is a small family gathering or larger catered event the outdoor living space is designed with particular intent. When you add up all the endless hours spent outdoors with friends and family, the outdoor living space becomes heart felt in value.
Designer at The Outdoor Kitchen Design