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The event is expected to draw residential and commercial builders, installers, service professionals, spa dealers, outdoor living retailers, buying agents, and other industry professionals; the live event takes place Nov. 13–18 in Dallas, Texas; registration opens in June.
By PSP/Deck Expo Staff
Informa Markets, the Pool & Hot Tub Alliance (PHTA), and the North American Deck and Railing Association (NADRA), announced several enhancements to the upcoming International Pool | Spa | Patio Expo, co-located with Deck Expo
Following a virtual event in 2020, this year’s event will return to in-person. The live event will be November 13–18 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. Registration will open in June, but the housing block is open now. Registration pricing will be exactly as it was for the most recent live event in 2019.
“We understand how important the PSP/Deck Expo is to the industry and the need to stay informed and connected,” said Ray Giovine, Group Director for Informa Markets and the PSP/Deck Expo. “We are hearing from the industry that they are looking forward to the show and connecting. The industry has experienced a banner year, and we’re looking forward to celebrating that while keeping an eye on what’s to come.”
Known for showcasing the latest trends and technologies to create the “total backyard,” the event will reunite professionals in the pool, spa, patio, decking, and outdoor living industries.
“Hayward is looking forward to reconnecting with pool dealers and presenting our latest product introductions,” said Jeremy Jones, director of marketing at Hayward Industries, Inc, which is exhibiting this year. “Hayward has so many exciting innovations coming to market in 2021 we call this year our ‘Big Bang’ of new products.”
In addition to a robust expo hall and more than 100 education opportunities during the week, event highlights are:
“This year’s event will provide the industry with the largest face-to-face opportunity in 18 months,” said Sabeena Hickman, CAE, President & CEO of
PHTA, which sponsors PSP Expo.
“With historic industry growth, the Expo is the place to go to find the best education, see the latest products, and make the right connections in the industry. It’s a not-to-be-missed event for companies operating within the pool and hot tub industries.”
The PSP/Deck Expo may still appear a bit different as organizers introduce Informa AllSecure, developed by Informa, which produces over 500 large-scale branded and transaction-oriented events in addition to PSP/Deck Expo. Informa AllSecure employs the highest standards of safety, hygiene, cleanliness, and quality for
operating events. These measures are in addition to government and local authorities and the protocols published by the Kay Bailey Hutchison Convention Center, which earned its GBAC certification last year.
“We would not hold an event that we felt would risk the health or safety of our attendees,” explained Giovine. “We do expect a more intimate conference and expo, though quality has always been the focus, as demonstrated by this year’s enhancements.”
Jones said the timing of the event, as well as its central location in Dallas, was on-point.
“We feel that the industry is looking forward to getting back to business and where better than Texas, particularly as it is also rebounding from the effects of the recent winter storm,” he said. “We realize dealers are giving up precious time to be with us, when they could be at home running their businesses. Our aim is to make shows highly informative and enjoyable experiences where we can build relationships with each other.”
The PSP/Deck Expo actively collaborates across the entire pool, spa, backyard, and decking industries to provide participants the most comprehensive array of networking, education, and technology available. The Pool & Hot Tub Alliance (PHTA) is the official Show Sponsor, GENESIS® is the official Show Endorser, Pool and Spa News (PSN) is the official Show Publication, and the North American Decking and Railing Association (NADRA) is the Deck Expo Show Sponsor.
“This is a great opportunity to bring together the deck builders and the pool builders,” said Michael Beaudry, executive vice president of NADRA, the sponsor of Deck Expo.
“We know our members – the deck professionals – are constantly collaborating in the field with pool builders, so it’s worthwhile to bring them together for
education, networking, and collaboration at a face-to-face event.”