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Pool & Hot Tub Alliance (PHTA)

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with over 3,800 member companies, is the largest trade association representing the pool, spa, and hot tub industry. For over 50 years, PHTA has protected and advanced our industry by providing education, advocacy, standards development, research, and market growth.

PHTA members represent all sectors: builders, service companies, retailers, manufacturers, distributors, commercial aquatic facilities, and more. Whether you are a solo entrepreneur or working for one of the biggest names in the industry, PHTA has resources for you.

PHTA is the PSP Expo Official Show Sponsor

Through our internationally known professional certifications and education programs, PHTA enables you to build a thriving business and stand out from your competitors. We are here to help our members increase their professionalism, knowledge, and profitably. GENESIS®, a company of the Pool & Hot Tub Alliance, is the premier pool industry education program with over 100 accredited courses in business, construction, engineering, and design, taught by subject matter experts with decades of hands-on experience.

PHTA is also committed to water safety. Through resources like our ANSI-approved industry standards, regulatory codes, consumer safety brochures, and our Step Into Swim drowning prevention initiative, PHTA promotes safe and healthy pool and hot tub environments and encourages our members to do the same.

Learn more about what PHTA does for professionals like you


PHTA offers a variety of delivery methods, from physical schools to on-demand training. Choose from 10 subject categories to find the courses most relevant to your needs.


Certification represents excellence in achievement and demonstrates proficiency. Credential holders have a proven skillset and have shown a broad knowledge of their specialty. 


At PHTA's core is the development of consensus-based standards and codes. Industry leaders ensure that PHTA's technical activities and initiatives are at the forefront.


PHTA advocates on our membership’s behalf to federal, state, and local governments on issues impacting their businesses.


PHTA provides members with current industry research needed to plan for the future and stay ahead of the competition. 

Drowning Prevention

Step Into Swim is an initiative of the Pool & Hot Tub Alliance committed to creating more swimmers through free or low-cost lessons.