GENESIS®, a company of the Pool & Hot Tub Alliance, is the premier pool industry education program with over 100 accredited courses in business, construction, engineering, and design, taught by subject matter experts with decades of hands-on experience. Over the past 25 years, GENESIS® has taught thousands of students in best practices governing proper water vessel design, engineering, and construction, raising the standard of excellence across the industry.

With GENESIS®, you:

• Enable bottom-line growth. It goes without saying that your current customers can drive future customers to you. By delivering their dream pool, you are helping others imagine the possibilities.
• Boost client satisfaction. Across the board, students who have taken GENESIS® courses have learned new design strategies, color theories, engineering best practices, and so much more. Through these new skills, your company will design and build more sophisticated pools and provide a better customer experience.
• Invest in your team. Your employees are your greatest asset. By providing training by the industry’s top builders, designers, engineers, and architects, you are not only elevating your company, you are also creating a highly loyal workforce.