Event Dates
- Wednesday, November 11 - Friday, November 13
Contact
Phone: 972-536-6350 | Toll-Free: 888-869-8522
Fax: 972-536-6365
[email protected]
In your home, office, or break time at a job site—they're all acceptable times to expand your knowledge via PSP/DeckExpo - Virtual Edition. Until December 13, the. educational sessions are available for you to watch on-demand. Whether you pre-registered or not, you can still log in to gain access to the latest best practices and lessons learned.
The International Pool | Spa | Patio Expo, co-located with DeckExpo's conference is where thought-leaders come together to deliver the highest standard of education. Whether you are new to the industry or a seasoned professional, there are classes and courses for everyone!
Investing in your education is the key to creating and sustaining a successful business. The PSP/DeckExpo Virtual Edition allows you to learn and connect with your fellow professionals, providing the resources necessary to thrive.
Our immersive three-day program includes live Power Panels - one each day of the event. Plus, 15+ on-demand sessions. Topics cover cash flow and budgeting, upcoming pool regulations, leak detection, and merchandising advice.
Carefully selected. Conveniently delivered. These on-demand classes were chosen from the 2020 education lineup, and are being made available - free - to all attendees. Starting on November 11, and running until 30 days post-show, you can explore the education at your leisure. But, we highly recommend getting a start during the show days of November 11-13, when select instructors will be available for a Q&A.
A pass to the education is also a pass to the virtual expo hall.
PRESENTED BY:
Tom Grandy, President at Grandy & Associates
This session walks the contractor through the process of developing a month-by-month, department-by-department, cash flow budget. During this session, we will also discuss payables, receivables, and a formal collection policy. Numerous cash flow tips will also be covered including a discussion on the benefits, and potential pitfalls, of having a line of credit.
Learning Objectives
Track: General Business
PRESENTED BY:
Brett Abbott, Strategic & Tactical Marketing Systems at Pool Builders
This session will show you how to create a culture within your company that encourages all employees to maximize customer satisfaction without “giving away the farm.” It includes specific tips on:
Track - General Business
PRESENTED BY:
Mario Rossetti, President at Rossetti Enterprises, LLC
Management may be the most misunderstood sector in the company structure. It seems as if every year there is a new style of management being promoted to business ownership.
This seminar cuts through the hype and centers upon the key elements to great management – Leadership.
Learning Objectives
Track: General Business
PRESENTED BY:
Brett Abbott, Strategic & Tactical Marketing Systems at Pool Builders
There are 12 company-crushing killers that are potentially running loose inside your business right now.
Any one of these "Deadly Dozen" can cause your company to get stuck, stagnate, and even go out of business.
This course will expose those revenue assassins and give you the weapons to root out and destroy these enemies of profit and progress – before they destroy your company.
Learning Objectives
Track: General Business
PRESENTED BY:
Mike Farley, Designer at Claffey Pools
Clients are asking for everything experienced from a vacation resort brought into their home backyard. How are these features and styles incorporated, how much do they cost, what challenges do they create, and what will give clients the best resort style in their space?
Learning Objectives
Track: Builder
PRESENTED BY:
Wayne Ivusich, BA, MS, CPO®, CPI™, PHTA CPO® Instructor; Manager of Education & Technical Services at Taylor Technologies, Inc.
An interactive seminar discussing the parameters of water balance, how the parameters interrelate, and how maintaining proper water balance can increase your profit margins.
The class will troubleshoot specific water balance scenarios as they relate to unusual conditions and circumstances.
Learning Objectives
Track: Service
PRESENTED BY:
Darren Merlob, Owner at LeakTronics
This session will discuss how to provide complete leak detection services to your customer without having to refer them to a third party.
Learning Objectives:
Track: Service
PRESENTED BY:
Matthew Gray, Retail & Hot Tub Sales Manager at Gohlke Pools
Attendees will learn tips from a successfully trained and experienced manager who will share how they continue to survive, and even thrive, in an increasingly difficult retail environment.
Learning Objectives:
Track: Retail
PRESENTED BY:
Mario Rossetti, President at Rossetti Enterprises, LLC
The small industry retailer has had a difficult time overcoming the lure that the Big Box stores have over consumers. Their inventory selection, floor space, and low prices seem a hard combination to beat.
This seminar will explore some innovative options available to the small retailer that may provide a blend of choices to more than even the odds for continuing sales success.
Learning Objectives
Track: Retail
PRESENTED BY:
Anne Obarski, President at Merchandise Concepts
Only the best survive.
One thing that is for sure is that competition is still alive and well. New businesses are still appearing in the marketplace. How are you maintaining a strong online presence?
Have you developed a new strategy to stay in touch with your current and potential customers through virtual and video links?
Is your website and your best social media platforms maintained to the highest level? Has your unique proposition changed in your customers' mind or are they your best cheerleaders…watching each and every new step you take?
Staying strong in this ever-changing business horizon means NOT changing everything you do…but doing everything you do…a little bit better.
Learning Objectives
Track: Retail
PRESENTED BY:
Mike Guertin, Michael R Guertin, Inc
This session will showcase a show and tell of the prescriptive IRC code options for fasteners, fastener locations on ledger, and fastener spacing based on joist span, explanation of the code span table, and comparison with structural screws.
Limitations of IRC options:
SST SDWS and SDWH screws:
Advantages of structural screws:
Track: Builder
PRESENTED BY:
Mike Guertin, Michael R Guertin, Inc
One of the leading contributors to deck collapses is the decay of the supporting structure - namely the rim joist of the house - due to poorly detailed or damaged deck ledger flashing. Review the building code requirements for ledger flashing.
Learn how to protect the wall behind the ledger and flash over the top to block and redirect water onto the face of the ledger and cladding at three critical areas.
See alternative flashing designs and how important the wall leg height can be depending on the type of siding is installed on the house and different ways to approach spacing the ledger off the wall to avoid flashing altogether.
And examine at a flashing approach to seal cantilevering deck/balcony joists where they penetrate through an exterior wall and WRB.
Track: Deck
PRESENTED BY:
Frank Bennardo PE, SECB; Founder and Chief Executive Officer at Engineering Express®
A beginner’s look at decks from the perspective of construction safety, code compliance, and common sense. The agenda is:
Kneebone is connected to the legbone
Unexpected Forces
Railings
New Technologies
Track: Deck
PRESENTED BY:
Brandon Schmidt, Director of Digital Strategy at YDOP
Your potential customers are using Google to research their next deck or patio project. Will they find you or your competition? In this session, you’ll discover practical tips on how to stand out among the crowd and connect with your target customers online.
Track: Deck/General Business
Earn those CEUs. With the PHTA/GENESIS Bundle, you're still getting cutting edge education, just with the bonus of credit hours. All ten courses, plus the free courses, and a pass to the virtual expo hall, are yours for $199.
Classes will be available starting on November 11, until 30 days post-show. Take the classes at your convenience, but, we highly recommend getting a start during the show days of November 11-13, when select instructors will be available for a Q&A. Learn more about GENESIS/PHTA Presented Seminars.
Instructions for receiving CEU credits: Upon the close of the PSP/Deck Expo - Virtual Edition platform and on-demand content on December 13, you will be emailed a survey. For those interested in receiving CEUs, please mark “YES” if you would like to receive CEUs on the survey. PHTA will review records on the sessions you attended and compile a transcript. As an IACET Accredited Provider, one hour of education equals 0.1 IACET CEUs.
Your transcript will include both the hours of instruction and CEUs. Should you need a different calculation of CEUs for your organization, please note that information in the comments section of the survey. Be sure to complete the survey with contact information to ensure you receive a CEU transcript by email.
All data and transcripts will be uploaded and emailed mid-January, due to the close of the expo and the holidays. Should you have additional questions regarding CEUs, please contact Katie Junkers at [email protected].
GENESIS® and PHTA are accredited Authorized Providers by IACET. We comply with the ANSI/IACET 1-2013 Standard for Continuing Education and Training, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation we are authorized to issue the IACET CEU. The number of Continuing Education Units (CEUs) is calculated as one (1) CEU equals ten (10) contact hours of learner interaction with the content of the learning activity, which includes live and online lectures, coursework, projects, exams, tours, travel, hands-on field training, self-paced instruction, pre/post assignments, and/or homework in support of a learning outcome.
PRESENTED BY:
Brian Van Bower, SWD Master; CEO at Aquatic Consultants, Inc.; Ambassador and co-founder of GENESIS®
This session will explore how to find the right clientele for you and your business. Discussion topics include a plan of identifying your best clientele, establishing confidence in your customer service, leading your team through a project all while maintaining the goal of keeping your work/life balance.
Learning Objectives:
Track: GENESIS - General Business
Credits: 1 hour | 0.1 IACET CEUs
PRESENTED BY:
Greg Andrews, Co-founder at National Tile and Stone Authority, Inc
Tile installation is tedious and meticulous work. To ensure tile maintains its integrity and position is vital to the success of a project. Nationally renowned and award-winning tile contractor Greg Andrews will provide you a summary of dos and dont's in the process of installation with inside tips and trades.
Learning Objectives:
Track: GENESIS - Builder
Credits: 1 hour | 0.1 IACET CEUs
PRESENTED BY:
Kate Wiseman, MLA; Principal Landscape Designer at Sage Outdoor Designs; GENESIS Design Faculty Advisor
What does it take to design a beautiful and comfortable outdoor room? We will discuss the elements to take into consideration, with plenty of designer tips and tricks to get your clients living alfresco.
Discussion on methods and practices will help you determine the layout and location of site improvements, how to tie the outdoor living spaces together with the water elements on-site, as well as the creation of aesthetics and style for outdoor living elements. We will also discuss up-and-coming trends in outdoor living.
Learning Objectives:
Track: GENESIS - Outdoor Living
Credits: 1 hour | 0.1 IACET CEUs
PRESENTED BY:
Jeff Farlow, Program Manager of Energy Initiatives at Pentair Aquatic Systems
Scott Petty, Global Product Manager: Pumps and Filters at Hayward Pool Products
In July 2021, new federal regulation for energy-efficient pool pumps goes into effect and it will eliminate the poorest-performing pool pumps from the market.
Many homeowners wish to save energy and reduce their energy expenses. By purchasing energy-efficient products, including pool pumps, consumers can benefit from ENERGY STAR rebates and long-term energy savings.
Attendees of this session will gain a solid understanding of future U.S. Department of Energy (DOE) pool pump regulations and how to effectively address this issue with their customers.
Learning Objectives:
Track: PHTA University - Service
Credits: 1 hour | 0.1 IACET CEUs
PRESENTED BY:
James Egan, Ph.D., Vice President of Research and Development at LaMotte Company
Terry Arko, Independent Contractor Recreational Water at Hasa Chemical
This discussion will include the problems associated with using chlorinated water to fill pools, common problems encountered with fill water, such as high total dissolved solids (TDS) and metal concentration, and information on testing interferences.
The panel will discuss how to anticipate, prevent, and/or address many of these challenges with the latest technologies currently available.
Learning Objectives:
Track: PHTA University - Service
Credits: 1 hour | 0.1 IACET CEUs
PRESENTED BY:
Feras Irikat, Director of Marketing and Design at Lunada Tile
With his finger on the pulse of design trends from iPhones to interior design, Feras Irikat will explain why things look the way they are and how that affects your purchasing decisions at a subconscious level.
These trends run across multiple product and project categories including automobiles, tile blends, and how mixing finishes and styles can be done in an eclectic, but tasteful way.
Learning Objectives:
Track: PHTA - General Business
Credits: 1 hour | 0.1 IACET CEUs
PRESENTED BY:
Terry Brannon, P.E., Founder-Emeritus at The Brannon Corporation; GENESIS Engineering Faculty Advisor
This session breaks down the engineering portions of a project with a checklist detailed from years of in-the-field experience. From plans and soils reporting to waterproofing and compressive strengths, students will leave with high-level information to easily relay these tips to your team
Learning Objectives:
Track: GENESIS - Engineering
Credits: 1 hour | 0.1 IACET CEUs
PRESENTED BY:
Tim Chew, Sales Manager at ClearWater Tech – Pentair
Long after the pool is built and the excitement of this beautiful new addition to their home is completed the client is left with one on-going issue: water quality.
In this session, you will learn how to improve water quality and prevent recreational water illnesses while simultaneously reducing the chlorine and pH chemicals in the water.
Learning Objectives:
Track: GENESIS - Service
Credits: 1 hour | 0.1 IACET CEUs
PRESENTED BY:
Alvaro Mendoza, President, CEO at Commercial Energy Specialists
For high-end water vessels, off-the-shelf residential grade sanitation solutions do not always meet the needs of the client. Commercial treatment has been successfully integrating industrial-grade controls and treatment technologies on residential pools for decades.
This session will review popular applications, identify potential challenges, and provide solutions for residential projects.
Learning Objectives:
Track: GENESIS - Service
Credits: 1 hour | 0.1 IACET CEUs
PRESENTED BY:
Ken Milbery, Director of Technical Services at Lunada Bay Tile
Waterproofing has become more challenging as projects become increasingly more complicated, and the solutions are not always easily implemented.
This session will examine various trades within waterproofing and finishes, explain challenges, concerns, and identify potential solutions.
Learning Objectives:
Track: GENESIS - Builder
Credits: 1 hour | 0.1 IACET CEUs
Day 1: Wednesday, November 11
LIVE! 10-11:30 a.m. ET
PRESENTED BY:
Designed especially for pool, spa, and backyard retailers, this LIVE Power Panel will bring together the best forward-thinking minds in the industry.
During this fast-paced, interactive session, you will have the opportunity to ask questions and hear the panel offers real solutions for tackling today’s toughest issues.
Day 2: Thursday, November 12
LIVE! 10-11:30 a.m. ET
PRESENTED BY:
Come prepared to listen, learn, and ask questions of the leaders guiding our industry.
During this fast-paced, interactive session, you will have the opportunity to ask questions and hear the panel offer real solutions for tackling today’s toughest issues. Bring your entire team to really strengthen your operation.
Day 3: Friday, November 13
LIVE! 10-11:30 a.m. ET
PRESENTED BY:
Topics up for discussion include alternative sanitizers, cyanuric acid levels, specialty products like enzymes, phosphate remover, and clarifiers. Plus, speed pumps and what the upcoming pool season will look like.
This program will allow the industry professional the opportunity to employ the ability to safely evaluate a deck. After the Deck Evaluation Class, the individual will understand how to analyze the following deck components, issues, and more: stairs, footings and posts, joists, joist connections, girders, ledger connections, deck boards, handrail assemblies and guards, recognize proper and improper fasteners, assess hardware or material corrosion, review of the safety standards of all (decks, stairs, guards) structures.
Since 1979, Lyon Financial has provided affordable and attainable financing options to make backyard dreams come true! Watch to discover what makes us different from “the other guys,” what we can offer your customers and the value that our free services bring to our pool professional partners.
Track: Exhibitor Presented Webinar
Come see LOU, the new cloud business software built by the Evosus team. With 19 years of best practices across 500 pool & hot tub companies, LOU is the new way to streamline & grow your business.
Track: Exhibitor Presented Webinar
You will learn why reviews matter for SEO and getting found online, how customers are willing to leave reviews, learn step-by-step instructions on sending a review invite via text.
By registering for the webinar, you will also get access to Podium's free starter tool that can help you easily text review links to customers and get more reviews.
Track: Exhibitor Presented Webinar
Understanding Advanced Oxidation and the benefits of using it in your pool sanitizer designs.
Track: Exhibitor Presented Webinar