PRESENTED BY:

Tom Grandy, President at Grandy & Associates

This session walks the contractor through the process of developing a month-by-month, department-by-department, cash flow budget. During this session, we will also discuss payables, receivables, and a formal collection policy.  Numerous cash flow tips will also be covered including a discussion on the benefits, and potential pitfalls, of having a line of credit. 

Learning Objectives

1. Discuss how to create a month-by-month, department-by-department, cash flow budget to project future cash flow needs.
2. Determine how to find out if one department is subsidizing another department.
3. Evaluate the creation of a formal collections policy will help ensure improved cash flow. 
4.  Learn the pros and cons of having a line of credit.

Track: General Business

PRESENTED BY:

Brett Abbott, Strategic & Tactical Marketing Systems at Pool Builders

This session will show you how to create a culture within your company that encourages all employees to maximize customer satisfaction without “giving away the farm.” It includes specific tips on: 

1. Evaluate how to deal with angry customers. 
2. Evaluate how to deal with negative reviews.
3. Determine how to get employees to take ownership of problems.
4. Evaluate how to become memorable in the minds of your clients.
   

Track - General Business

PRESENTED BY:

Mario Rossetti, President at Rossetti Enterprises, LLC      

Management may be the most misunderstood sector in the company structure. It seems as if every year there is a new style of management being promoted to business ownership.

This seminar cuts through the hype and centers upon the key elements to great management – Leadership. 

Learning Objectives

1. How to prepare to become a successful manager.
2. Discover what leadership is really all about.
3. Uncover the best attributes of the successful manager. 
4. Determine how to measure success in management.

Track: General Business

PRESENTED BY:

Brett Abbott, Strategic & Tactical Marketing Systems at Pool Builders

There  are 12 company-crushing killers that are potentially running loose inside your business right now. 

Any one of these "Deadly Dozen" can cause your company to get stuck, stagnate, and even go out of business.

This course will expose those revenue assassins and give you the weapons to root out and destroy these enemies of profit and progress – before they destroy your company.           

Learning Objectives

1. Discuss how to create marketing that will cut through the clutter, and get your message noticed above all your competitors.
2. Discuss how to attract and engage your prospects in a way that lets your marketing do most of the selling for you, BEFORE your face-to-face meeting.
3. Determine how to set up processes that strengthen the bonds with your customers, and keeps them referring new clients, and coming back for more.
4. Determine how to control the growth and revenue of your business like a “profit faucet."

Track: General Business

PRESENTED BY:

Mike Farley, Designer at Claffey Pools

Clients are asking for everything experienced from a vacation resort brought into their home backyard. How are these features and styles incorporated, how much do they cost, what challenges do they create, and what will give clients the best resort style in their space?             

Learning Objectives

1. Discuss the active and adventure features and benefits. 
2. Discuss the relaxation and social features and benefits. 
3. Discuss the wellness resort features and benefits. 
4. Evaluate hybrids and features requested on every successful project.

Track: Builder

PRESENTED BY:

Wayne Ivusich, BA, MS, CPO®, CPI™, PHTA CPO® Instructor; Manager of Education & Technical Services at Taylor Technologies, Inc.

An interactive seminar discussing the parameters of water balance, how the parameters interrelate, and how maintaining proper water balance can increase your profit margins.

The class will troubleshoot specific water balance scenarios as they relate to unusual conditions and circumstances. 

Learning Objectives

1. Discuss how to improve understanding of water balance parameters by a systematic presentation/review of the parameters involved. 
2. Evaluate the inter-relationship between these parameters. 
3. Discuss how to teach and review the recommended guidelines for pool/spa water balance parameters. 
4. Determine how to initiate group problem-solving activities.

Track: Service

PRESENTED BY:

Darren Merlob, Owner at LeakTronics

This session will discuss how to provide complete leak detection services to your customer without having to refer them to a third party.               

Learning Objectives:

1. Determine how to perform a thorough non-invasive leak detection.
2. Evaluate how to turn leak detections into repair bids.
3. Identify how to use non-invasive leak detection equipment.
4. Identify how new technology is making leak detections easier.

Track: Service

PRESENTED BY:

Matthew Gray, Retail & Hot Tub Sales Manager at Gohlke Pools

Attendees will learn tips from a successfully trained and experienced manager who will share how they continue to survive, and even thrive, in an increasingly difficult retail environment. 

Learning Objectives: 

1. Evaluate how to market your retail store that will help ensure success against internet competition.
2. Discuss how to properly staff a retail store—hiring, training, and compensating for success.     
3. Discuss how to set up and implement procedures and checklists to create a less stressful and more profitable retail store.   
4. Discuss how to create the right atmosphere that can make your retail store a fun place for both consumers and staff.

Track: Retail

PRESENTED BY:

Mario Rossetti, President at Rossetti Enterprises, LLC      

The small industry retailer has had a difficult time overcoming the lure that the Big Box stores have over consumers. Their inventory selection, floor space, and low prices seem a hard combination to beat.

This seminar will explore some innovative options available to the small retailer that may provide a blend of choices to more than even the odds for continuing sales success.             

Learning Objectives

1. Identify why big box stores have been successful in pushing price over value. 
2. Discuss how to appraise the weaknesses in the low-price philosophies of the big box stores.
3. Determine how to assess the opportunities for success made available to you by the Big Box marketing philosophies.
4. Determine how to increase success by applying effective systems and procedures that cannot be easily imitated or duplicated by the big box stores.

Track: Retail

PRESENTED BY:

Anne Obarski, President at Merchandise Concepts

Only the best survive. 

One thing that is for sure is that competition is still alive and well. New businesses are still appearing in the marketplace. How are you maintaining a strong online presence?

Have you developed a new strategy to stay in touch with your current and potential customers through virtual and video links?

Is your website and your best social media platforms maintained to the highest level?  Has your unique proposition changed in your customers' mind or are they your best cheerleaders…watching each and every new step you take?

Staying strong in this ever-changing business horizon means NOT changing everything you do…but doing everything you do…a little bit better.

Learning Objectives

1. Discover the strongest performers in your digital platform and the ones that you should delete.
2. Develop strategies to stay in touch with your customers the way they’ve been used to….virtually! 
3. Uncover the real descriptors your customers are using to describe you and why? 
4. Understand how the little changes you can make in three areas of your pool business will breathe fresh air in your business.

Track: Retail

PRESENTED BY:

Mike Guertin, Michael R Guertin, Inc

This session will showcase a show and tell of the prescriptive IRC code options for fasteners, fastener locations on ledger, and fastener spacing based on joist span, explanation of the code span table, and comparison with structural screws.

 Limitations of IRC options: 

• Unable to drop ledger one step from interior floor level
• Pilot and clearance holes required 
• 2018 and previous IRC versions have maximum of 40 psf Live load

 SST SDWS and SDWH screws: 

• Proper use, fastener length, location, spacing... based on joist span

Advantages of structural screws:

• Screws can be driven into mudsill, top plate or studs 
• Easier to set ledger one step from interior floor level 
• Mount ledger mid-wall to studs rather than rim joist 
• No pre-drilling 
• 60 psf live load table and 100 psf engineering letter

Track: Builder

PRESENTED BY:

Mike Guertin, Michael R Guertin, Inc

One of the leading contributors to deck collapses is the decay of the supporting structure - namely the rim joist of the house - due to poorly detailed or damaged deck ledger flashing. Review the building code requirements for ledger flashing. 

Learn how to protect the wall behind the ledger and flash over the top to block and redirect water onto the face of the ledger and cladding at three critical areas. 

See alternative flashing designs and how important the wall leg height can be depending on the type of siding is installed on the house and different ways to approach spacing the ledger off the wall to avoid flashing altogether. 

And examine at a flashing approach to seal cantilevering deck/balcony joists where they penetrate through an exterior wall and WRB.

Track: Deck

PRESENTED BY:

Frank Bennardo PE, SECB; Founder and Chief Executive Officer at Engineering Express®

A beginner’s look at decks from the perspective of construction safety, code compliance, and common sense. The agenda is:   

Kneebone is connected to the legbone

• Continuous Lead Path
• Load Transfer 
• Connection Considerations 

 Unexpected Forces

• Father Time (Creep)
• Mother Nature (Uplift & Settlement)

 Railings

• Structural Considerations
• Code Requirements

New Technologies

• Steel
• Composites

Track: Deck

PRESENTED BY:

Brandon Schmidt, Director of Digital Strategy at YDOP

Your potential customers are using Google to research their next deck or patio project. Will they find you or your competition? In this session, you’ll discover practical tips on how to stand out among the crowd and connect with your target customers online.    

Track: Deck/General Business

PRESENTED BY:

Brian Van Bower, SWD Master; CEO at Aquatic Consultants, Inc.; Ambassador and co-founder of GENESIS®

This session will explore how to find the right clientele for you and your business. Discussion topics include a plan of identifying your best clientele, establishing confidence in your customer service, leading your team through a project all while maintaining the goal of keeping your work/life balance.

Learning Objectives:

1. Identify what your personal style is.
2. Illustrate and improve your level of customer satisfaction.
3. Discuss who your clients are, and who isn’t your client. 
4. Develop your ability to focus on the most important things first. 
5. Identify how to take command of the work/life balance and play as hard as you work.

Track: GENESIS - General Business

Credits: 1 hour | 0.1 IACET CEUs

PRESENTED BY:

Greg Andrews, Co-founder at National Tile and Stone Authority, Inc

Tile installation is tedious and meticulous work. To ensure tile maintains its integrity and position is vital to the success of a project. Nationally renowned and award-winning tile contractor Greg Andrews will provide you a summary of dos and dont's in the process of installation with inside tips and trades.

Learning Objectives: 

1.  Review 5 of the most prominent pool tile issues.
2.  Examine photos of projects containing each of these conditions. 
3.  Examine processes on how to rectify tile problems.

Track: GENESIS - Builder

Credits: 1 hour | 0.1 IACET CEUs

PRESENTED BY:

Kate Wiseman, MLA; Principal Landscape Designer at Sage Outdoor Designs; GENESIS Design Faculty Advisor 

What does it take to design a beautiful and comfortable outdoor room? We will discuss the elements to take into consideration, with plenty of designer tips and tricks to get your clients living alfresco.

Discussion on methods and practices will help you determine the layout and location of site improvements, how to tie the outdoor living spaces together with the water elements on-site, as well as the creation of aesthetics and style for outdoor living elements. We will also discuss up-and-coming trends in outdoor living.

Learning Objectives: 

1. Define a design method for the creation of comfortable and beautiful outdoor living spaces.
2. Discuss outdoor living trends and the common elements in outdoor rooms.
3. Understand how to better integrate the outdoor living spaces with the water elements onsite.
4. Apply these concepts to a case study in outdoor living.

Track: GENESIS - Outdoor Living

Credits: 1 hour | 0.1 IACET CEUs

PRESENTED BY:

Jeff Farlow, Program Manager of Energy Initiatives at Pentair Aquatic Systems

Scott Petty, Global Product Manager: Pumps and Filters at Hayward Pool Products

In July 2021, new federal regulation for energy-efficient pool pumps goes into effect and it will eliminate the poorest-performing pool pumps from the market. 

Many homeowners wish to save energy and reduce their energy expenses. By purchasing energy-efficient products, including pool pumps, consumers can benefit from ENERGY STAR rebates and long-term energy savings. 

Attendees of this session will gain a solid understanding of future U.S. Department of Energy (DOE) pool pump regulations and how to effectively address this issue with their customers.

Learning Objectives:

1. Understand the new federal regulations and how it impacts product ratings and availability.
2. Modify existing practices in preparation for implementation such as construction, sales, purchases, and stocking options for distributors.
3. Understand how this regulation impacts the ENERGY STAR voluntary standard.
4. Communicate the impacts to consumers and industry stakeholders

Track: PHTA University - Service

Credits: 1 hour | 0.1 IACET CEUs

PRESENTED BY:

James Egan, Ph.D., Vice President of Research and Development at LaMotte Company

Terry Arko, Independent Contractor Recreational Water at Hasa Chemical

This discussion will include the problems associated with using chlorinated water to fill pools, common problems encountered with fill water, such as high total dissolved solids (TDS) and metal concentration, and information on testing interferences.

The panel will discuss how to anticipate, prevent, and/or address many of these challenges with the latest technologies currently available.

Learning Objectives:

1. Evaluate the different types of source water.
2. Discuss how these sources are managed.
3. Evaluate what effects your source water can have on the operation of your pool.
4. Discuss how to test your pool water and how to overcome some common problems encountered when testing

Track: PHTA University - Service

Credits: 1 hour | 0.1 IACET CEUs

PRESENTED BY:

Feras Irikat, Director of Marketing and Design at Lunada Tile

With his finger on the pulse of design trends from iPhones to interior design, Feras Irikat will explain why things look the way they are and how that affects your purchasing decisions at a subconscious level. 

These trends run across multiple product and project categories including automobiles, tile blends, and how mixing finishes and styles can be done in an eclectic, but tasteful way. 

Learning Objectives:

1. Examine the ways to capture, process, and analyze design trend signs.
2. Recognize the evolution of design trends and explore inspirations that influence today’s design.
3. Identify market strategies and innovative ways to reach a new audience. 
4. Identify the ever-changing consumer and how design influences their purchasing decision. 
5.  Examine the latest look in home design and colors.

Track: PHTA - General Business

Credits: 1 hour | 0.1 IACET CEUs

PRESENTED BY:

Terry Brannon, P.E., Founder-Emeritus at The Brannon Corporation; GENESIS Engineering Faculty Advisor

This session breaks down the engineering portions of a project with a checklist detailed from years of in-the-field experience. From plans and soils reporting to waterproofing and compressive strengths, students will leave with high-level information to easily relay these tips to your team

Learning Objectives:

1. Review areas of engineering on a job site, including plans, soils reports, waterproofing
2. Examine potential failures 
3. Identify ways to rectify problems

Track: GENESIS - Engineering

Credits: 1 hour | 0.1 IACET CEUs

PRESENTED BY:

Tim Chew, Sales Manager at ClearWater Tech – Pentair

Long after the pool is built and the excitement of this beautiful new addition to their home is completed the client is left with one on-going issue: water quality.

In this session, you will learn how to improve water quality and prevent recreational water illnesses while simultaneously reducing the chlorine and pH chemicals in the water. 

Learning Objectives:

1. Describe chlorine, ozone, and ultraviolet sterilization technologies for the watershaping industry.
2. List facts and fallacies of alternative water purification technologies. 
3. Outline a strategy for properly sizing ozone generators, injectors, contact tanks, and other components.
4. Discuss how to market, value, and sell advanced water treatment systems.

Track: GENESIS - Service

Credits: 1 hour | 0.1 IACET CEUs

PRESENTED BY:

Alvaro Mendoza, President, CEO at Commercial Energy Specialists

For high-end water vessels, off-the-shelf residential grade sanitation solutions do not always meet the needs of the client. Commercial treatment has been successfully integrating industrial-grade controls and treatment technologies on residential pools for decades.

This session will review popular applications, identify potential challenges, and provide solutions for residential projects.

Learning Objectives:

1. Discuss advanced chemistry controls.
2. Define advanced pump controls.
3. Identify Remote controls with communications and alert notifications.

Track: GENESIS - Service

Credits: 1 hour | 0.1 IACET CEUs

PRESENTED BY:

Ken Milbery, Director of Technical Services at Lunada Bay Tile

Waterproofing has become more challenging as projects become increasingly more complicated, and the solutions are not always easily implemented.

This session will examine various trades within waterproofing and finishes, explain challenges, concerns, and identify potential solutions.

Learning Objectives:

1. Review definitions, clarify terminology and identify critical elements of successful waterproofing applications.
2. Identify applicable codes, standards, guidelines, and best practices for the waterproofing and finishes industry.
3. Review specific processes that are guaranteed to create failures with either the waterproofing or the finishes.
4. Explain liabilities, warranties, risk, and what can be expected, regarding support, for various installation types.
5. Identify items that could be researched and developed by industry stakeholders to advance the industry and reduce liability for builders.

Track: GENESIS - Builder

Credits: 1 hour | 0.1 IACET CEUs

Since 1979, Lyon Financial has provided affordable and attainable financing options to make backyard dreams come true! Watch to discover what makes us different from “the other guys,” what we can offer your customers and the value that our free services bring to our pool professional partners.

Track: Exhibitor Presented Webinar

Come see LOU, the new cloud business software built by the Evosus team. With 19 years of best practices across 500 pool & hot tub companies, LOU is the new way to streamline & grow your business.  

Track: Exhibitor Presented Webinar

You will learn why reviews matter for SEO and getting found online, how customers are willing to leave reviews, learn step-by-step instructions on sending a review invite via text.

By registering for the webinar, you will also get access to Podium's free starter tool that can help you easily text review links to customers and get more reviews.

Track: Exhibitor Presented Webinar

Understanding Advanced Oxidation and the benefits of using it in your pool sanitizer designs. 

Track: Exhibitor Presented Webinar