Hayward School of Business

Stop by the Hayward School of Business (Booth #1011) for a series of seminars focused on sales, lead generation, social media, and marketing.

Registration is highly recommended but not required. Limited seating available on a first-come, first-serve basis.

5 Secrets to Sales Success

Wednesday, November 1 from 11:30 AM to 12:30 PM

Stop selling. Stop it right now! Many salespeople are under the mistaken belief that their primary job is to sell. It is not. This secret will reveal what the principal role of the salesperson should be and offer some tips revealing how to increase sales success by altering paradigms. What, me worry? One of the most important sales themes is one of the least understood. It is not discussed, because the topic doesn’t sell books and salespeople really don’t want it addressed. This secret will uncover a key to sales success that needs to be clearly defined, addressed and overcome at every presentation opportunity – FEAR.

Presenter:
Mario Rossetti
President at Rossetti Enterprises

7 Crucial Marketing Secrets Every Pool Builder Should Know

Wednesday, November 1 from 1:30 PM to 2:30 PM

Today’s marketing strategies are moving at the speed of light, which makes it difficult for pool builders to know what to do. Fortunately, "7 Crucial Marketing Secrets Every Pool Builder Should Know" tells us EXACTLY what you should focus on to get more leads and make more sales. We'll hit ALL the key marketing strategies and tactics you need to know, including website, social media, pay-per-click, SEO, sales tools, referral strategies, and more.

Presenter:
Brett Abbott
President at MYM Austin Inc.

Getting More from your Existing Customer Base

Wednesday, November 1 from 3:00 PM to 4:00 PM

Before you spend a single dollar to acquire a new customer we make sure that we are getting the most out of our current customer data base. 

Presenter:
Josh Henderson
Vice President of Sales and Marketing at Memphis Pools

How to Get Significantly More Leads for Your Business by Tweaking Your Website

Thursday, November 2 from 11:30 AM to 12:30 PM

Having a fancy website with pretty graphics or fancy flash videos might make you feel good, but if it doesn’t generate leads or get your visitor to take action, then you need to make some changes; and the sooner, the better. Be sure to have a pad and pen ready to take notes as this is going to be another fast-paced presentation by industry veteran and Internet marketer Dave Carleton from Spa Pool Marketing Success.  You’ll walk away with dozens of ideas strategies and suggestions. 

Presenter:
David Carleton
President at Spa Pool Marketing Success

Digital Marketing Strategies for Growth

Thursday, November 2 from 1:30 PM to 2:30 PM

This course will provide a comprehensive overview of how to utilize digital marketing for growth in 2017. It will encompass Website, Search Engine Optimization, Local Listings, Lead Generation, Social Media, Online Reviews, and Reputation Management.

Presenter:
Bruce Porter
Chief Marketing Officer at SWAT Marketing Solutions

7 Non Negotiables of A Successful Pool Contractor

Thursday, November 2 from 3:00 PM to 4:00 PM

Assessment of your company on each Best Practice for bench marking where you are today. Moving from start up to success and maturity as a business requires a clear road map that outlines new systems and processes necessary for growth. In this session, participants will evaluate themselves against Best Practices of successful contractors and then develop a roadmap for improvement. 

Presenter:
Jeff Stokes
President at Next Level Contractor System

Top Five Reasons to Embrace a Job Costing System

Friday, November 3 from 11:00 AM to 12:00 PM

Successful contractors make money on every job.  How?  By knowing their costs and understanding how to achieve  the best margin. 

Presenter:
Jeff Stokes
President at Next Level Contractor System

How to Market your Business Like It's 2018

Friday, November 3 from 12:30 PM to 1:30 PM

This session will demonstrate how pool companies should be promoting/marketing their pool business in 2018.  We will take you into a deep dive in online marketing and share with you what pool companies like Cody Pools and Shasta Pools are currently doing online that make them a powerhouse.  We will show you what majorly successful medium size pool companies are doing online, all the way down the mom and pop pool companies.  Our knowledge from working at Google, Facebook, Yelp, and other major social media companies, allow us to show you trade secrets no one else in the world knows unless you come from those giant online companies.

Presenter:
Joseph Christoforo
Owner/Founder at Pool Builder Lead Rocket