PSP/Deck Expo 360 News

PSP/Deck Expo Keynote Speakers Will Highlight the Mental, Spiritual, and Physical Benefits of Water

November 3, 2021 

To kick off the event, a keynote address will feature two icons in the aquatics industry: Dr. Wallace "J" Nichols and Rowdy Gaines

PSP/Deck Expo Returns to a Live Event November 16-18 as the Premier Trade Event for the Pool, Spa, Patio and Decking Industries

September 8, 2021 

PSP/Deck Expo Brings Together Vendors with the Latest Products, Experts with the Most Field Experience, and the Passion of Builders and Business Owners

On the Go—Mobile Software Helping Hot Tub Service Professionals

September 15, 2021

As hot tub owners remain at home and are utilizing their hot tubs more frequently, service professionals are busier than ever keeping those hot tubs clean and in working order. To maximize the profitability that comes from this opportunity, service techs must be able to efficiently maintain their hot tub service contracts and in doing so, must be able to do water testing and reporting in the field as well as selling chemicals on-site.

Providing a high level of customer service is easy if techs take advantage of the many new mobile software solutions now available to improve their hot tub maintenance programs and online sales. 

Monetize Your Ideas With This 10-Step Process

September 15, 2021

It is obvious that our industry is filled with talented, creative, hard-working, hands-on professionals that have many brilliant ideas. Product ideas can come from service techs, builders, retailers and even factory workers at manufacturing companies.

But because pool professionals don’t always have a clear process to innovative growth in their businesses or know how to patent, protect and monetize their ideas, many of them never make it to market or get gobbled up by bigger players.

Pool and Spa Referrals Are the Ultimate Lead. Here Are 9 Ways to Develop Them

September 15, 2021

Ask any in-home salesperson to identify their preferred lead source and the answer is almost always the same—referrals.So why doesn’t the average pool and spa company get more referrals?

These Artisans Show Why All Pool and Spa Pros Deserve Respect

September 15, 2021

Pool and spa pros can probably relate a lot to the old Rodney Dangerfield comeback: "I don’t get no respect." In movies and TV, they’re often seen as slackers, shysters and worse. 

But we know otherwise. We know that pool and spa professionals help create something precious for their customers—something that’s become even more valuable post-pandemic: a backyard oasis where people can forget about their troubles for awhile and bask in their outdoor getaways. 

Get Inspired by These Commercial Pool 'Dream Designs'

August 18, 2021

Along with a glut of new business, many pool builders are discovering that their customer’s expectations have changed as well. No longer are simple kidney or rectangle pools enough. Today’s staycation-focused consumers want to feel like they’re living in a resort in their own homes. Here's some inspiration from our sister industry. 

Sink or Swim: Do Your Salespeople Have the Qualities Needed to Become a Great Trainer or Teacher?

August 18, 2021

Long ago, we concluded that trainers and presenters can be grouped into three distinct categories based on their desire to improve their skill level: learners, yearners and earners. Here's how to identify and work with each of them in your business.

Does Your Guardrail Post Attachment Detail Meet Code?

August 18, 2021

The International Residential Code (IRC) has never told us how to attach guard posts to meet the requirement so it was left up to deck builders to devise their own attachment detail. And the code left it up to building inspectors to determine whether a builder's detail met the code or not.

Clean Up Your Pool & Spa Business By Rooting Out Toxic Personalities

August 18, 2021

Life is too short to put up with toxic or rotten people! But how would you know if someone with whom you work is unhealthy? Here's how to identify and root out poisonous personalities in the workplace.

3 Business Succession Mistakes for Pool and Spa Owners to Avoid Amid Boom Times

July 21, 2021

Boom times create a series of challenges for pool and spa firms when it comes to business succession planning. What is likely to happen to business succession plans during boom times? Let's consider three alternatives.

3 Responses to Overcome Early Resistance in Your Pool and Spa Sales Pitch

July 21, 2021

It is common to be met with a degree of resistance when you arrive for a sales appointment. Unfortunately, early resistance from homeowners is frequently misunderstood and mishandled by most salespeople.

5 Keys for Pool and Spa Pros to Legally Employ Immigrant Workers

July 21, 2021

In the midst of the labor crunch, the industry has come to rely on skilled workers who have relocated to this nation from various countries. However, to employ them legally, it is essential to understand the related issues and challenges.

Time is Precious—Here Are 5 Ways to Protect It

June 16, 2021

Contractors pay scrupulous attention to every penny that passes through their accounts, but they squander their other universal constraint: time. Here are five ways to have a prosperous business and a happy life.

Answer These 10 Questions to Maximize Data—And Grow Sales

June 16, 2021

If you choose the correct data management solution, you can arrange your data to understand every critical detail of the people you sold to—as well as those that you did not.

Multiple Reports Take Industry Temperature Post Pandemic

June 16, 2021

Today’s professionals have a bevy of data to show where they stand in the marketplace compared to other professionals, along with the overall health of the industry. Here's a look at what's available. 

Building and Maintenance Product Prices Skyrocket Amid Supply Chain Shortages

May 19, 2021

On the one hand, demand is higher than it’s been in some time. But pool and spa professionals may have trouble meeting this demand due to what some are describing as an “unprecedented” supply chain shortage.

10 Ways to Weather Challenging Market Forces

May 19, 2021

After a tumultuous year, most pool and spa pros are seeing growth throughout their business. Despite this, surveys indicate that it will require additional efforts to keep profitability on track. Here are 10 suggestions.

Survey: What Challenges Affect Your Business Most?

May 19, 2021

Supply chain bottlenecks, training, labor shortages and just not enough time to get everything done. All these are common challenges for pool and spa pros today. Take our simple anonymous online survey and tell us which ones are affecting your business. We'll share the results in the next newsletter. Thanks!

Leaders in the pool, spa, patio, and outdoor living industries will reunite in-person

April 22, 2021

The live event takes place Nov. 13–18 in Dallas, Texas; registration opens in June.

Survey: Help PSP/Deck Expo Decide Where to Go

April 22, 2021

PSP/Deck Expo is considering five cities for the event in 2023. Help us make an informed decision by answering a few questions.

6 Ways Pool and Spa Pros Can Attract New Customers Post-Pandemic

April 21, 2021

In this Q&A, Brad Yoho, Director of Marketing from Dave Yoho Associates, discusses the state of lead generation in 2021, while also analyzing some of the most common mistakes that are made.

Setting the Record Straight on Guardrail Infill Spacing

April 21, 2021

Guardrails prevent people from falling off decks and being injured. But guardrail infill requirements confuse a lot of people. Here's what you need to know to stay within the code — and ensure safety.

Leads Are Precious. Here's How You're Probably Mishandling Yours.

March 17, 2021

Lead costs continue to escalate. As such, it is important to utilize “lower cost” lead sources while simultaneously using your leads more efficiently. Whether you are aware of it or not, you and/or your personnel may be mishandling leads.

Not Treating Field-Treat Lumber Cuts on Decks? Here's Why It's Time to Start.

March 17, 2021

If you're not field-treating lumber cuts then you're likely building decks and outdoor structures west of the Rockies.  If you are you're likely building to the east. Here's why field-treating is important for everyone. 

Got Subs? You Need to Protect Yourself from Legal and Financial Jeopardy

February 17, 2021

As pool pros head into a new year with a new administration in Washington, legal experts are warning that employers need to shore up any lax policies that may be misclassifying employees as independent contractors. Such misclassifications can lead to devastating fines, penalties and back pay. 

Supercharge Sales and Marketing in 2021 By Overcoming These 5 Challenges

February 9, 2021

These challenges could have a detrimental effect on your profitability in 2021. It is imperative that you are not only aware of their impact, but develop action plans for overcoming them.

Business Leaders: Improve Employee Connections With These 3 Steps

February 17, 2021

If your team perceives that, somehow, you're in the cozy executive suite while they're out doing the hard work of the organization, that represents a disconnect and a cost. Here's how to fix both.

4 Key Reasons to Give Back to Your Community

January 20, 2021

What’s good for your community and your industry can be very good for your business, too. Want to get in on the action? Here are some ways volunteer initiatives help pool, spa and hot tub businesses thrive. 

Why You Need to Ask Yourself Lou Holtz’s 3 Rules and 4 Questions

January 20, 2021

Legendary football coach Lou Holtz's unique philosophy on life includes three rules and four questions that are surprisingly pertinent to business leaders. Here's why.

Expand Industry Connections with New PSP/Deck Expo Newsletter

January 20, 2021

With business booming, pool, spa and patio pros need ways to exchange ideas, explore new products and business practices and generally connect more than ever. That’s why we launched the all-new PSP/Deck Expo enewsletter.

The first-ever PSP/Deck Expo – Virtual Edition connected industry leaders and influencers

December 15, 2020

The 2021 season kicked off via the industry’s premier event