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By Dave Yoho, Dave Yoho Associates
Technology has made data more available than ever before for pool and spa professionals. If you choose the correct data management solution, you can arrange your data to understand every critical detail of the people you sold as well as those that you did not. Answer the following questions:
These techniques are often referred to as “information management” and if you are not utilizing them, you are probably squandering valuable opportunities. Most companies, even ones that are aggressive marketers, work with very little customer/prospect data compared to other industries. The good news is that most of your competitors are not using all these tools either.
Take a hard look at how you measure revenue loss or how you reissue unsold leads? You can separate your company from the competition with data-driven decision-making at every level of your business.
Does this sound expensive? It is not as costly as you might imagine. You can hire a talented, marketing-oriented, freelance college student or recent graduate to work as an intern and perform most of these tasks for roughly $16-20 per hour.
Take a step back from your business for a few days and evaluate the current systems you have in place. Work towards improvement in leveraging available data and managing customer/prospect information, and in turn, you will increase growth and profitability.
Dave Yoho Associates is one of North America’s largest, oldest, and most successful small business consulting companies. Dave Yoho has appeared in over 100 training videos. He is the author of the best-selling book: "Have a Great Year Every Year." (Oakhill Press) His company developed the sales methods which are used by the most successful people in the in home sales industry.